Strategic Social Media Content Creation for Food Business Entrepreneurs

Are you a food business entrepreneur looking to level up your social media game? Join us for a hands-on, 3-hour workshop designed to help you create purposeful and impactful content that drives engagement and growth on Instagram and Facebook.

In this interactive session, we’ll explore the key features of both platforms, including post types, insights, and scheduling tools. You’ll learn best practices for building an authentic and effective social media presence tailored to your unique brand.

Through group brainstorming, you’ll generate fresh content ideas and walk away with a customized content calendar for at least one month—ready to implement right away.

What You’ll Learn:

• How to use Instagram and Facebook strategically for your food business
• The difference between post types (reels, stories, carousels, etc.) and when to use them
• How to read platform insights and adjust your strategy accordingly
• Scheduling tools that save time and improve consistency
• Content creation strategies including tips for taking quality photos and videos that reflect your brand and engage your audience
• How to plan and organize a monthly content calendar

Whether you’re just getting started or want to take your social media to the next level, this workshop will give you the tools and confidence to show up consistently and creatively online.

Bring: A phone or laptop, access to your business social media accounts, and your creative energy!

Your Instructor: Holly Rainey is a dynamic creative professional with expertise in documentary photography, marketing education, content creation, and social media management. Based in Knoxville, Tennessee, she works with small businesses, nonprofits, and makers to strategically craft their narratives on social media, enhancing their online presence one post at a time. Holly teaches social media content creation at the University of Tennessee’s Center for Professional Education and Lifelong Learning. Her social media clients include The Maker City, Knoxville Entrepreneur Center, Arts & Culture Alliance, and Real Good Kitchen. Holly is a contributing member of the "8th of August" documentary project in Knoxville, Newport, and Greeneville, Tennessee, and has published a book in collaboration with Black in Appalachia and East Tennessee PBS.

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