Do-Dah Parade 2025

The Do-Dah parade is a 40 year plus tradition full of laughter, community celebration, and a little bit of the “how did they come up with that?” feel. It is focused on promoting businesses, organizations, and everything in between through the creative design of a parade unit. It is entertainment on the streets of downtown Kalamazoo.


The parade date is Saturday, June 7 with step off at 11 a.m. In all its tradition, Do-Dah entries are designed either through a satire or the annual theme. This year's theme is "Once Upon a Time", designed to "tell a story" about what you do, what you love, and maybe what you miss. Just imagine the power of telling a story about your business. Or maybe it is as simple as stating what made you start your business in the first. place. And, if that doesn't fit, who doesn't love to recall a fairytale story.... or ending.