Leagas Delaney South Africa LDSA Sparks Innovation at New Gen Trends Conference as Main Sponsor

Johannesburg South Africa 24 February 2025 – The future of marketing belongs to those who embrace the synergy between human creativity and cutting-edge technology. This inspired Leagas Delaney Group South Africa (LDSA) to step up as the main sponsor of the New Gen Trends in Marketing and Technology Conference the must-attend event happening on Friday 23 May 2025 at The Venue in Melrose Arch.

This event is where ideas collide innovations take shape and the brightest minds redefine the future of marketing. Now in its fourth year the conference has cemented its reputation as a powerhouse of insights with industry leaders dissecting AI-driven strategies digital transformation and the evolving role of creativity in an automated world.

“At Leagas Delaney South Africa we believe in the power of creativity strategy and technology to shape the future of marketing” said Ray Langa Group CEO of LDSA. “Sponsoring the New Gen Trends in Marketing and Technology Conference for the second year aligns with our commitment to driving meaningful conversations about innovation AI and the human advantage in an increasingly automated world. This event is an opportunity to champion the synergy between creativity and technology while ensuring that human ingenuity remains at the heart of impactful brand storytelling.”

Fuelling the Future: Why LDSA Supports New Gen Trends

The marketing sector is revolutionising with emerging technologies transforming how brands engage with consumers. Conferences like New Gen Trends provide essential platforms for knowledge sharing industry collaboration and the development of future-focused marketing strategies. By supporting this initiative LDSA reinforces its dedication to promoting thought leadership and driving innovation within the industry.

As brands navigate the morphing digital ecosystem it is crucial to balance automation with the irreplaceable power of human creativity. Sponsoring industry-leading events enables agencies like LDSA to play an active role in shaping these discussions ensuring that businesses are equipped with the knowledge and tools to adapt and thrive in a tech-driven future.

Ray Langa Takes the Stage: AI Ethics and the Human Edge

In addition to its sponsorship Langa will be a keynote speaker at the conference. His session titled “Human Advantage in an AI-Powered World: AI Can Do It But Should It?” will explore the ethical and strategic implications of artificial intelligence in marketing. As AI continues to disrupt traditional marketing practices Langa’s insights will delve into the importance of maintaining human-centric storytelling balancing automation with authenticity and ensuring technology serves as an enabler rather than a replacement for creativity. The illustrious speaker line-up also features Lindsey Rayner (Machine_JHB) Moagi Bodibe (Accenture Song) and Natalie Druion (Momentum Group) among other notable speakers sharing insights on a variety of related topics.

The Ultimate Gathering for Marketing and Tech Trailblazers

The New Gen Trends in Marketing and Technology Conference brings together top industry experts including leading professionals from corporate brands agencies and technology firms. With a robust lineup of speakers including Charis Apelgren-Coleman (MultiChoice) Tom Manners (Clockwork) Ciaran Mckivergan (8909 Digital) Timothy Spira (Investec) and David Pugh (RCL FOODS) attendees can expect to gain actionable insights into leveraging AI navigating digital transformation and future-proofing their marketing strategies.

Past attendees have hailed the conference as “an invaluable opportunity to engage with smart people and gain insights into the future of marketing”.

As a leading strategic and creative agency Leagas Delaney South Africa is dedicated to building brands that matter. By combining deep insights creativity and technology LDSA helps brands navigate the complexities of modern marketing while ensuring human connection remains at the heart of their storytelling. Langa succinctly observes: “In a world shaped by algorithms it is human creativity that will define the brands of tomorrow.”

For more information about Leagas Delaney Group South Africa enquiries can be directed to aW5mbyB8IGxlYWdhc2RlbGFuZXkgISBjbyAhIHph

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Secure Your Spot – Early Bird Tickets Available

With Early Bird tickets available until 7 March 2025 professionals looking to stay ahead in the rapidly evolving marketing and technology space are encouraged to secure their spots now. For full event details and ticket bookings visit  https://www.newgenawards.co.za/pages/marketing-conference or email c3RlcGhlbiB8IG5ld2dlbmF3YXJkcyAhIGNvICEgemE=.

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