Advent is a season of waiting, but is idle waiting what God wants of us? In preparation for the coming Messiah, we wonder together—what things can’t wait? What demands our immediate attention? What requires our work and preparation? What is it that God can’t wait for? Is it our praise, reconciliation, and proclamation? Is it the end of suffering, isolation, and fear? On this final day of Advent, we invite you to join us in imagining, prioritizing, and preparing.
“When I was considering imagery for this theme, I have to be honest, I struggled. I thought about all of the endless answers to the question, “What Can’t Wait?” Every time I tried to image something related to this theme, the imagery minimized the question. Each attempt at encapsulating this question with tangible imagery proved to be as futile as finding a neat and tidy answer to this looming question. So, I decided to start with the typography. I chose a font that was messy—one that looks as though it was spray painted on the side of an overpass, or stenciled onto a protest sign.
The Advent season itself begs this question, and I wanted the logo to have this feeling of urgency. What do we do while we wait for our Creator to take on flesh and enter the world? The light of the Star of Bethlehem visually cuts through the question and becomes the predominant image in the logo. The light intersects with the font so that the font itself becomes a new image, or perhaps together they become a cohesive image, punctuating the question, hinting at urgency—like an exclamation point. In the Christmas version of the logo, the words come more into focus, losing their raw edges.
The question mark fades and the light of the star takes on new dimensions and emphasis.” ~by Lauren Wright Pittman
