Korean Artisan Liqour Festival - Marketplace with Brewers

✨ Free Public Zone @ PMQ Taste Library Marketplace

• Open to all, no RSVP required
• Meet the brewers, hear their stories, and buy bottles directly on-site.
• 8 brewers. One rare gathering & 2 local vendors

The Market Place at SOOL Festival is your gateway to experiencing the true essence of SOOL. Booths featuring leading Korean breweries, the Andong Soju Association, the Korea Wine Production Association, and local Hong Kong vendors will showcase authentic offerings such as traditional makgeolli and soju. Visitors have the unique opportunity to interact directly with producers, hear the stories behind each product, sample the rich flavors, and make purchases on the spot. More than just a sales area, the Market Place is a dynamic hub where culture and tradition come alive through the vibrant allure of Korean traditional liquors.

Info: Discover the taste of Korea’s most fragrant tradition.

Join us for a sensory workshop featuring mugwort makgeolli tasting,

mugwort-infused bread, and mugwort tea—crafted with care, and shared with you.


Meet Mr. Kim from Jinro Soju, and experience SOOL in its most unexpected form.

It’s herbal. It’s seasonal. It’s alive.

Info: Discover the soul of Korea’s most iconic spirit.


Join us for an unforgettable soju tasting session led by Park Sung-ho, Korea’s most respected soju master. As the former president and current advisor of the Andong Soju Association, author of “The Story of Andong Soju”, and the head distiller behind the internationally awarded Jinmaek Soju—featured on Netflix’s Soju Rhapsody—Mr. Park brings decades of wisdom, history, and flavor into every pour.

Also check out other Festivals in Hong Kong, Workshops in Hong Kong, Arts events in Hong Kong.