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PMQ
Starting at HKD 0
Wed, 28 May, 2025 at 07:00 pm - Sun, 01 Jun, 2025 at 06:00 pm (GMT+08:00)
Pmq
35號 Aberdeen Street, Hong Kong, Hong Kong
The First International Showcase of Korean Artisan Liquor — in the heart of Hong Kong
Forget what you thought you knew about Korean alcohol.
Taste SOOL: The First Sip is the first-ever international festival dedicated to Korea’s traditional craft liquors —
featuring Korea’s most respected brewers, distillers, and wine makers, live in Hong Kong.
From wild-fermented makgeolli and small-batch soju to fruit liquors and native Korean wines,
this festival invites you to experience Korean alcohol as a living cultural heritage —
alive, expressive, and completely unlike anything you've tasted before.
⚠️ All paid event tickets must be purchased through each individual Eventbrite event page.⚠️
Seats are limited and managed per session. Please register via the correct session link.
SOOL (술) is the Korean word for alcohol —
but Korea’s traditional SOOL is fermented, handcrafted, and alive.
Made with rice, water, and Korea’s wild starter culture (nuruk),
these drinks are produced in small family breweries and passed down through generations.
Taste SOOL brings this story to life — for the first time, outside Korea.
Hosted at the Korean Cultural Center, this visual exhibition explores the tools, ingredients, and human hands behind Korea’s traditional fermentation —
celebrating the invisible time and care behind every drop.
📍 May 30 (Fri) – June 1 (Sun)
🕙 10:00 AM – 6:00 PM
📍 Venue: Korean Cultural Center, Hong Kong
🎟 Free / No Reservation Required
Held inside PMQ’s Taste Library, the open tasting market features 8 Korean artisan breweries and 2 Hong Kong-based guest vendors.
Attendees can meet the brewers, hear their stories, taste dozens of unique traditional liquors, and purchase bottles — including festival-exclusive releases and products debuting for the first time in Hong Kong.
📍 May 31 (Sat) – June 1 (Sun)
🕚 11:00 AM – 6:00 PM
📍 Venue: PMQ Taste Library
🎟 Free Admission / Reservation Recommended (priority entry if crowded)✨
Get up close with Korea’s living fermentation culture through a series of intimate, hands-on workshops. Each session is led by a master brewer, distiller, or sommelier from Korea and includes guided tastings, demonstrations, and live brewing experiences.
Featured Sessions Include:
🎟 Workshops are paid and require advance reservation. Capacity is limited.
⚠️ Workshop tickets are non-refundable but transferable to another person.
Enjoy a casual networking session with the brewers, organized in collaboration with the Korean Chamber of Commerce in Hong Kong (KCCK).
Sip, chat, and connect over curated traditional drinks in a relaxed, after-hours setting.
📍 May 30 (Fri)
🕓 4:00 PM – 6:00 PM
📍 Venue: PMQ Taste Library
🎟 Paid / Open to the Public / Tickets available online & at the door
A curated tasting session designed for sommeliers, chefs, beverage managers, and buyers.
Compare Makgeolli, Soju, and Korean Wine side-by-side while engaging directly with the brewers about brewing philosophy, ingredients, and pairing possibilities.
📍 May 29 (Thu)
🕒 3:00 PM – 5:00 PM
📍 Venue: Korean Cultural Center, Hong Kong
🎟 Free / For F&B Professionals / RSVP via Eventbrite Required
Experience Makgeolli like never before at a series of curated dinners held in collaboration with top restaurants in Hong Kong.
Each dinner features special pairings and brewer-led storytelling.
📍 May 28 (Wed), May 29 (Thu), and June 1 (Sun)
🕖 7:00 PM onwards
📍 Venue: Partner Restaurants (locations vary)
🎟 Paid / Advance Reservation Required / Limited Seating
Taste SOOL is hosted across 3 venues, over 5 days —
and most sessions have limited seating.
💡 To explore the full program, secure your spot, and book tickets:
👉 Follow us on Instagram: @taste_sool
That’s where everything happens — RSVPs, tickets, menus, and behind-the-scenes stories.
📲 You’ll want to be there first.
Crafting Culture, One Sip at a Time.
Discover Korea’s living spirits — and meet the makers who keep them alive.
For more updates and behind-the-scenes content, follow us on Instagram:👉 @taste_sool
Info: Taste SOOL Masterclass: One Unmissable Experience. Three Distinct Korean Traditions.
Taste SOOL Masterclass is an exclusive, invite-only tasting event for F&B industry professionals only.
For the first time in Hong Kong, you’ll experience the full spectrum of Korea’s traditional alcohol—soju, makgeolli & yakju (cheongju), and Korean wine—through three curated classes led by master brewers, distillers, and educators from Korea.
Each tasting session runs for 40 minutes and will rotate throughout the 2-hour experience.
You're free to join one, two, or all three sessions at your own pace.
This event is strictly for professionals: sommeliers, beverage buyers, chefs, bartenders, importers, and F&B media.
General admission is not permitted.
Walk-ins may be accepted depending on capacity, but advance RSVP is strongly recommended and guarantees priority access.
Info: The Korea Chamber is delighted to open _Taste SOOL: The First Sip_ (Korean Artisan SLiquor Festival)
With an unforgettable Happy Hour featuring Korea’s most respected artisan brewers.
Join us for a one-day-only gathering of storytelling, sipping, and cross-cultural exchange —
where tradition is poured into every glass.
Discover the deep aromas and rich stories of Korean traditional alcohol,
shared directly by the brewers themselves.
From naturally fermented Makgeolli to handcrafted Soju,
This is more than just a tasting —
It’s an introduction to a living heritage.
This is the first sip of Korea’s soul.
✦ artisan makgeolli & artisan soju ✦ brewer meet & greet ✦ light snacks ✦
Info: SOOL Marketplace – Meet, Discover, Shop The SOOL Marketplace is the vibrant heart of Taste SOOL: The First Sip — featuring 8 artisan breweries from Korea and 2 local vendors for a rare, immersive encounter with Korea’s traditional alcohol. Held inside PMQ’s Taste Library, this open tasting market lets you meet the brewers, explore a range of hand-crafted Korean liquors, and purchase bottles never before available in Hong Kong, including exclusive festival editions. Admission is free and open to all. However, in the event of crowding, guests with reservations will receive priority entry. Come sip, shop, and connect with the people behind the pour.
Info: Discover the taste of Korea’s most fragrant tradition. Join us for a sensory workshop featuring mugwort makgeolli tasting, mugwort-infused bread, and mugwort tea—crafted with care, and shared with you. Meet Mr. Kim from Jinro Soju, and experience SOOL in its most unexpected form. It’s herbal. It’s seasonal. It’s alive.
Info: Discover the soul of Korea’s most iconic spirit. Join us for an unforgettable soju tasting session led by Park Sung-ho, Korea’s most respected soju master. As the former president and current advisor of the Andong Soju Association, author of “The Story of Andong Soju”, and the head distiller behind the internationally awarded Jinmaek Soju—featured on Netflix’s Soju Rhapsody—Mr. Park brings decades of wisdom, history, and flavor into every pour.
Info: SOOL Marketplace – Meet, Discover, Shop The SOOL Marketplace is the vibrant heart of Taste SOOL: The First Sip — featuring 8 artisan breweries from Korea and 2 local vendors for a rare, immersive encounter with Korea’s traditional alcohol. Held inside PMQ’s Taste Library, this open tasting market lets you meet the brewers, explore a range of hand-crafted Korean liquors, and purchase bottles never before available in Hong Kong, including exclusive festival editions. Admission is free and open to all. However, in the event of crowding, guests with reservations will receive priority entry. Come sip, shop, and connect with the people behind the pour.
Info: Strawberry Makgeolli & Fruit Tasting Class Dive into the world of fruity fermentation in this hands-on workshop led by Choi Wootaek, head brewer of one of Korea’s most innovative fruit Makgeolli breweries. Known for transforming seasonal Korean fruits into naturally fermented drinks, Choi shares his signature technique in crafting strawberry Makgeolli using Korean-grown strawberries. In this session, you'll explore the basics of live fermentation and brew your very own batch of strawberry Makgeolli to take home. The workshop also includes a guided tasting of four different fruit-based Makgeolli, including one special release made exclusively for the Taste SOOL Festival. Whether you're a fermentation enthusiast or just Makgeolli-curious, this workshop offers a unique, hands-on way to experience Korea’s most playful and colorful drinking tradition.
Info: Led by Jungwook Choi, director of Sommelier Choi’s Wine Lab and one of Korea’s leading voices in Korean wine education and promotion, this tasting session offers a rare glimpse into the country’s growing wine scene. From native wild grapes like Meoru to characterful reds and whites shaped by Korea’s diverse climates, each glass tells a story of heritage and innovation. Korean wines are still largely undiscovered internationally, but their distinctive flavor profiles—shaped by local varieties and regional terroir—are finding their place on fine dining tables both at home and abroad. Several of the wines featured in this session will be introduced in Hong Kong for the first time. This class is ideal for sommeliers, chefs, and wine lovers curious about Korea’s next wave of craft producers and the stories behind each bottle.
Also check out other Workshops in Hong Kong, Festivals in Hong Kong, Food & Drink events in Hong Kong.
Tickets for Taste SOOL : the first sip - Korean Artisan Liqour Festival with Makers can be booked here.
| Ticket type | Ticket price |
|---|---|
| Marketplace | Free |
| Masterclass | Free |
| Happy Hour - Member | 244 HKD |
| Happy Hour - Non member | 318 HKD |
| Workshop: Fruit Makgeolli Brewing | 350 HKD |
| Workshop: Soju Tasting | 350 HKD |
| Workshop : K-wine Tasting | 350 HKD |
| Workshop : Mugwort Makgeolli + Jeungpyeon Making | 350 HKD |
We have gathered all the information for you in one convenient spot, but please keep in mind that these are subject to change.We do our best to keep everything updated, but something might be out of sync. For the latest updates, always check the official event details by clicking the "Find Tickets" button.
