Korean Liquor Masterclass

Taste SOOL Masterclass: A curated tasting with Korea’s top artisan brewers for sommeliers, chefs, and premium F&B professionals ONLY.

About this Event


Taste SOOL Masterclass: One Unmissable Experience. Three Distinct Korean Traditions.

Taste SOOL Masterclass is an exclusive, invite-only tasting event for F&B industry professionals only.

For the first time in Hong Kong, you’ll experience the full spectrum of Korea’s traditional alcohol—soju, makgeolli & yakju (cheongju), and Korean wine—through three curated classes led by master brewers, distillers, and educators from Korea.

Each tasting session runs for 40 minutes and will rotate throughout the 2-hour experience.
You're free to join one, two, or all three sessions at your own pace.

This event is strictly for professionals: sommeliers, beverage buyers, chefs, bartenders, importers, and F&B media.
General admission is not permitted.

Walk-ins may be accepted depending on capacity, but advance RSVP is strongly recommended and guarantees priority access.

✨ What You’ll Experience

Soju
Premium, small-batch soju distilled using traditional Korean methods.
A rare opportunity to view the historic sojugori (traditional clay still) in person.
Tastings will feature modern craft expressions, not sojugori-distilled spirits.

Makgeolli & Yakju (Cheongju)
Naturally fermented rice wines using Korean nuruk.
Raw, alive, and ever-changing—even after bottling. Taste the vibrancy of living fermentation.

Korean Wine
Wines made from native grapes like Campbell Early and Cheongsoo, as well as Korean fruits like omija and maesil.
Bright, aromatic, and a new perspective on Asian terroir.

💬 Who It’s For

This masterclass is designed for:

• Sommeliers, beverage directors, and craft spirits buyers
• Chefs, restaurateurs, and F&B purchasing professionals
• Importers, distributors, and those working in traditional or natural wine
• Media professionals covering food and beverage
• F&B-focused bloggers, content creators, and industry influencers
• Anyone exploring the next chapter in artisanal Asian alcohol

Join us for a rare opportunity to meet the makers and redefine your understanding of Korean drinks.

Taste SOOL: the first sip
Crafting culture, one glass at a time.

For more updates and behind-the-scenes content, follow us on Instagram:
@taste_sool

Agenda


🕑: 03:00 PM - 05:00 PM
SOJU Tasting
Host: Mr. Seongho Park, Head Distiller of Jinmaek Soju

Info: Discover the soul of Korea’s most iconic spirit. Join us for an unforgettable soju tasting session led by Park Sung-ho, Korea’s most respected soju master. As the former president and current advisor of the Andong Soju Association, author of “The Story of Andong Soju”, and the head distiller behind the internationally awarded Jinmaek Soju—featured on Netflix’s Soju Rhapsody—Mr. Park brings decades of wisdom, history, and flavor into every pour.

🕑: 03:00 PM - 05:00 PM
Korean Wine Tasting
Host: Jungwook Choi, Korean Wine Educator

Info: Korean Wine Tasting: A New Terroir Uncorked

Discover a lesser-known but fast-rising star in the world of wines—Korean wine.


Produced from native Korean grapes like Campbell Early and Cheongsoo, as well as uniquely fermented fruits such as maesil (green plum), omija (five-flavor berry), and aronia, Korean wines offer a balance of bright acidity, delicate aromatics, and a refreshing expression of terroir rarely found elsewhere.


Join us for an exclusive guided tasting led by Jungwook Choi, Founder of the Choi Jungwook Wine Lab and Korea’s leading expert in Korean wine.

With deep knowledge and years of experience in tasting, researching, and promoting Korean wines, he will take you on a sensory journey through Korea’s vineyards, fermentation styles, and the evolving identity of Korean wine.


This session is not just about tasting—it’s about redefining how we perceive Korean wine.

Expect nuanced flavor profiles, unexpected food pairings, and wines that challenge conventional categories.

🕑: 03:00 PM - 05:00 PM
Makgeolli & Yakju (Korean Rice-wine) Tasting
Host: Brewers from Korea

Info: Makgeolli & Yakju(Cheongju) Tasting: Alive in Every Sip

Experience the living, breathing world of Korea’s traditional rice wines—makgeolli and yakju(Cheongju).


Naturally fermented with nuruk, a wild fermentation starter unique to Korea, these unfiltered and clear rice wines deliver complex aromas, gentle sweetness, and tangy acidity. Alive with yeast and rich in culture, they bridge the past and present in every glass.


Guided by artisan brewers from Korea, this tasting introduces the soulful diversity of small-batch makgeolli and refined, sake-like yakju, rarely found outside Korea.


Learn how these drinks pair with Asian and Western cuisines, and how fermentation continues even in the bottle—making each sip a dynamic, evolving experience.


Forget what you thought you knew about Korean alcohol.

This session invites you to meet the drink that’s still alive.

Also check out other Food & Drink events in Hong Kong, Arts events in Hong Kong, Workshops in Hong Kong.