Creative Conversations: How to Work with Creative Agencies

As a former brand content strategist who has worked with companies ranging from global brands such as Louis Vuitton & Estee Lauder to local lovables like Matchali & The LOFT Bridal, Christina Ko still decided that she wished to engage an external branding agency when she created her own creative wellness space, Good Peoples.

The agency she engaged was At the Table, whose scope of work quickly and organically grew from website design and SEO to overall visibility strategy and rationalizing brand direction. For a one-woman business, this relationship has become so indispensible and intimate that we thought it warranted an official discussion and presentation.

In this Creative Conversation, Christina, along with At the Table's Anna Tee & Lorena Chan, demystify how you can work with agencies even if you never thought you needed one (or thought you didn't have the budget for one), as well as how to make the most of an agency relationship.

We'll cover all the things people never talk about openly – fair pricing and quotations, what on earth the scope of work should be, how empathy and trust factor into the relationship, and overall how to determine which agency is right for you.

Whether you've been working with branding & creative agencies for your entire career or you didn't even know using agencies was a possiblity for your business, this will be an illuminating look at the art of creating a beautiful and fruitful agency relationship.

SCHEDULE:

7pm: Doors open, networking. Share your burning questions with the hosts to drive the direction of conversation, to make this a fruitful learning session.
7.30pm: Presentation begins
8.30pm: Audience Q&A

About At the Table

Every initiative, activation and tactic needs to connect business ambitions with the ideal client. At The Table is the culmination of Anna and Lorena’s combined expertise—your marketing consultancy partner for brand strategy, refined communications, and innovative solutions that ensure your brand stands out.

Lorena Chan | Brand Strategist & Visual Designer |

Lorena Chan is a brand strategist and visual designer with a knack for aligning creative and strategic elements to achieve big-picture goals. With expertise in branding, marketing, and design, she crafts cohesive brand identities through websites, social media, packaging, and strategy.

A former management consultant, Lorena combines analytical thinking with creative problem-solving to help brands connect with audiences and stand out in competitive markets. Passionate about storytelling and innovation, she ensures every project is both impactful and visually compelling.

Anna Tee | Marketing Strategist |

Anna amplifies businesses that want to create change in the world. Her expertise is in applying global scale thinking and enterprise-level marketing to startups with a niche customer base.

Having worked with Xero, HSBC and clients from all over the Hong Kong wellness landscape, she guides businesses to uncover their voice and pursue a deeper relationship with their audience.

She uses a mindful approach to marketing. Instead of a one-size-fits-all approach, she seeks to understand business goals, personal drivers and the ideal customer to build out marketing systems and messaging that encourage engagement.

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