Mkt Etc Masterclass: Facebook & Instagram Ads

Stop guessing and start advertising with clarity.

If you’re a small business owner, solo entrepreneur, or marketer who’s tired of boosting posts without results, this 4-hour session is for you.

In this practical demonstration-style workshop, you’ll watch step-by-step as a campaign is created in real time inside Meta Ads Manager.

You’ll learn how to build and manage Facebook and Instagram ads with confidence, without feeling overwhelmed by the tech or wasting money on guesswork.

This session includes printed notes and space for questions throughout, so you can follow along and apply what you learn to your own business after the session.

What you'll learn:

• How Meta Ads Manager works and how campaigns are structured
• Choosing the right campaign objective: awareness, traffic, engagement, leads or sales
• Targeting your ideal customers using Meta's audience tools
• Creating scroll-stopping ad creative (even if you’re not a designer)
• Budgeting smartly and managing your spend
• Understanding key metrics so you can measure success (and fix what’s not working)

Spots are limited to keep the session interactive. Book your place today and take the mystery out of Meta Ads!

About me:

With more than 15 years of hands-on marketing experience, I launched my own business as a marketing coach and consultant in 2017.

Specialising in working with small and micro businesses and volunteer-led organisations, I help them navigate the confusing world of marketing, select the right marketing channels, and focus on implementing simple and effective marketing activities to achieve solid results.

I also teach a range of face-to-face workshops and courses at WEA Adult Learning, and I'm an advisor with the City of Tea Tree Gully's Small Business Advisory Service.

I have an MBA specialising in Marketing, a Bachelor of Business (Business Management), a Diploma in Digital Marketing and a Certificate IV in Training and Assessment.

Feedback from past attendees:

"Today I attended Kelly’s Google Business Profile Workshop seeking her expert marketing knowledge and guidance but I seriously had no idea just how beneficial this masterclass would be. Kelly’s knowledge, guidance and enduring patience whilst ensuring every participant got the attention they required to maximise their marketing strategy was exceptional. Thank you Kelly. You’ve given this techno learner the confidence to move forward and our business will truly benefit from your expertise."

"Today I had the pleasure of attending an Email Marketing Masterclass conducted at TTG Civic Centre, hosted by Kelly Hody. Kelly is amazing, she truly knows the world of marketing, breaking strategies down into a step-by-step pathway to pick up wherever you may be on your marketing journey. I will definitely book in for other courses."

"I found Kelly’s Google Business profile and Mailchimp workshops an invaluable source of information for running my small business. Kelly is very approachable and her delivery covers all levels of your current knowledge, whether attending as a beginner or using the workshop as a refresher."

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