Across Asia, professional property management has grown faster than the systems that govern it. STRA was founded to close that gap — to bring clarity, accountability, and collaboration to one of the region’s fastest-growing accommodation sectors.
Our purpose is simple: 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘁𝗿𝘂𝘀𝘁 𝘀𝗰𝗮𝗹𝗮𝗯𝗹𝗲.
Through the STRA Knowledge Hub, we connect people, data, and ideas shaping the future of short-term rentals — helping owners, operators, and policymakers build confidence through transparency and shared standards.
Our ecosystem includes:
• 𝗧𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗦𝗧𝗥 — stories from operators and innovators defining Asia’s STR movement.
• 𝗔𝗿𝘁 𝗼𝗳 𝗗𝗮𝘁𝗮 — verified insights connecting performance, policy, and community impact.
• 𝗔𝗰𝗰𝗿𝗲𝗱𝗶𝘁𝗮𝘁𝗶𝗼𝗻 & 𝗧𝗿𝘂𝘀𝘁 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 — regional standards for professionalism, safety, and accountability.
• 𝗩𝗲𝗿𝗶𝗳𝗶𝗲𝗱 𝗣𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝗜𝗻𝗱𝗲𝘅 — mapping who manages, who markets, and who connects.
• 𝗔𝗹𝗹𝗶𝗮𝗻𝗰𝗲𝘀 & 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀 — local associations, technology leaders, and thought partners building recognition for STR as part of the total accommodation sector.
𝗧𝗿𝘂𝘀𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗳𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗴𝗿𝗼𝘄𝘁𝗵.
𝘉𝘺 𝘤𝘰𝘮𝘣𝘪𝘯𝘪𝘯𝘨 𝘥𝘢𝘵𝘢, 𝘢𝘤𝘤𝘳𝘦𝘥𝘪𝘵𝘢𝘵𝘪𝘰𝘯, 𝘢𝘯𝘥 𝘤𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘪𝘰𝘯, 𝘚𝘛𝘙𝘈 𝘴𝘵𝘳𝘦𝘯𝘨𝘵𝘩𝘦𝘯𝘴 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘤𝘦 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘱𝘳𝘰𝘱𝘦𝘳𝘵𝘺 𝘮𝘢𝘯𝘢𝘨𝘦𝘳𝘴, 𝘰𝘸𝘯𝘦𝘳𝘴, 𝘳𝘦𝘨𝘶𝘭𝘢𝘵𝘰𝘳𝘴, 𝘢𝘯𝘥 𝘨𝘶𝘦𝘴𝘵𝘴 — 𝘦𝘯𝘴𝘶𝘳𝘪𝘯𝘨 𝘈𝘴𝘪𝘢’𝘴 𝘚𝘛𝘙 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘨𝘳𝘰𝘸𝘴 𝘯𝘰𝘵 𝘫𝘶𝘴𝘵 𝘧𝘢𝘴𝘵, 𝘣𝘶𝘵 𝘧𝘢𝘪𝘳𝘭𝘺 𝘢𝘯𝘥 𝘴𝘶𝘴𝘵𝘢𝘪𝘯𝘢𝘣𝘭𝘺.
𝗦𝗧𝗥𝗔 𝗶𝘀 𝗔𝘀𝗶𝗮-𝗳𝗶𝗿𝘀𝘁, 𝗱𝗲𝗹𝗲𝗴𝗮𝘁𝗲-𝗳𝗶𝗿𝘀𝘁, 𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁-𝗱𝗿𝗶𝘃𝗲𝗻 — 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗵𝗮𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗮𝗯𝗹𝗲 𝗳𝗼𝗿 𝗮 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹, 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗲𝗱 𝗮𝗰𝗰𝗼𝗺𝗺𝗼𝗱𝗮𝘁𝗶𝗼𝗻 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺.
