Date: October 22, 2025
Time: 09:00 - 15:00
Type: Physical
Facilitator: Nyasha Dzemunyasi
Price: 60.00 USD
Booking
https://tendernoticeboard.co.zw/events/wordpress-masterclass-your-business-website-in-5-hours/
About this Event
Module 0 — Setup & Stack (40 min)
Choosing hosting, securing a domain, enabling SSL & Cloudflare.
Create professional email + DNS records (A, CNAME, MX).
Lab: Connect domain → install WordPress → set SSL.
Module 1 — Theme, Design & Brand (60 min)
Lightweight block themes (Kadence/Blocksy/GeneratePress).
Brand kit: logo, colours, fonts, buttons, sections.
Reusable block patterns (hero, services grid, testimonials).
Lab: Build the Home hero + Services sections with blocks (no page builder bloat).
Module 2 — Pages that Sell (60 min)
Offer clarity + single CTA rule.
Service page structure (problem → promise → proof → price/CTA).
Contact page with WhatsApp click-to-chat + map + form.
Lab: Draft Services + Contact; add WhatsApp CTA and a lead form.
Module 3 — Lead Gen & Content (45 min)
Lead magnet idea (checklist/quote template) & form delivery.
Blog SEO basics: headlines, slug, intro, internal links.
Lab: Publish one SEO-ready blog post + set category.
Module 4 — SEO, Analytics & Local Presence (45 min)
RankMath/Yoast basics: titles, meta, sitemap.
Google Search Console + GA4 via Site Kit.
Google Business Profile essentials for local search.
Lab: Submit sitemap, fix indexing issues, add business details.
Module 5 — Speed, Security, Backups (40 min)
Caching (LiteSpeed Cache on LS hosting, or WP Rocket alternative).
Image optimisation (WebP), database cleanup.
Wordfence/Jetpack Protect, UpdraftPlus → cloud backups.
Lab: Turn on cache + WebP; schedule backups to Drive.
Capstone — Go Live & Next 30 Days (30 min)
Pre-launch checklist (legal pages, menu, footer, favicon, 404).
30-day publishing plan (2 posts/week, 1 case study, 1 offer post).
How to collect testimonials and add schema for reviews.
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