Your website might be getting plenty of traffic, but is it actually converting? Conversion Rate Optimisation (CRO) is the key to turning visitors into leads, customers, and sales. In this hands-on, no-fluff masterclass, you’ll learn how to optimize your website for maximum conversions, improve user experience, and ensure your marketing efforts aren’t going to waste.
This session is designed for marketers and business owners who want to increase ROI from their website and ads, using proven strategies and data-driven insights.
Date: Thursday 30 October 2025
Time: 8.30am - 12.30pm
Where: Wintec House - The Long Room
Understand the fundamentals of CRO, learn how to track and measure success, and discover real-world strategies to improve your website’s ability to convert visitors into customers. At the end of this workshop, you’ll be able to:
- Define and apply CRO best practices to improve website performance
- Optimise landing pages, forms, and checkout processes to reduce drop-offs
- Track and measure key conversion metrics using Google Analytics and heatmaps
- Use A/B testing and data-driven insights to improve website performance
- Align website optimisation with ad performance for better ROI
If you want to stop losing potential customers and start turning clicks into conversions, this workshop will give you the tools to make it happen.
Following the workshop we have a few gifts to help you implement what you have learned. These include:
- Workshop notes summarising what we covered during the workshop.
- Links to tools and resources for CRO tracking, website optimisation, and testing.
- Access to a 45-minute digital marketing consultation.
Marketing your business is such a crucial part of growth that we want to make sure that it's accessible to all local businesses.
Our workshops are $400 + GST per person.
For inquiries about available discounts on multiple course bookings or group enrollments, please complete the form below, specifying the workshops you are interested in. Our team will review your request and provide a tailored plan.
Convert Like A Pro: The Ultimate CRO Masterclass is the seventh of eight Unbound Academy - LIVE2025: The Ultimate Digital Marketing Series workshops—a year-long series designed to help local businesses master digital marketing and get ahead. Each session dives deep into key areas of marketing, equipping you with the knowledge and tools to drive real results.
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