Take Your Business to the Top of Search!
Join us for the Work Shop Your Business Series—focused, hands-on workshops designed to tackle real business challenges and deliver practical solutions. Each 2-hour session is presented by local Chamber Member experts.
📅 What’s in Store?
Search Engine Optimization (SEO) isn’t just for tech experts—it’s a powerful tool every business owner should understand. In this session, we’ll walk through the building blocks of effective SEO strategy and how to use them to drive real online results.
From understanding search intent to optimizing your site structure and content, this session will give you practical strategies to boost visibility, attract the right audience, and convert clicks into customers.
This workshop is ideal for small business owners, entrepreneurs, and marketers looking to improve their digital presence and compete online.
What You’ll Learn:
- The 3 major SEO factors: domain age, content, and backlinks
- How to identify and understand your target audience’s location and search intent
- Keyword research fundamentals: analyzing search volume, difficulty, and your competitors
- How to develop content that ranks—page structure, meta data, image optimization, and AI do’s & don’ts
- Strategies to get your pages indexed and build off-page credibility through backlinks and social posting
- BONUS: A quick look at Google Ads for businesses ready to boost results with pay-to-play
Your Speaker – Akeem Young
Owner, Follow the Lead Inc.
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