How can marketing contribute to creating sustainable, inclusive and resilient places?
In our increasingly interconnected world, place attractiveness has become a vital factor for cities, regions and businesses striving to stay competitive and relevant. As marketing continues to evolve, so does our approach to place development and branding.
The Marketing Futures Seminar 2025 delves into evolving strategies and innovative trends shaping how we perceive, market and interact with places. At the seminar, four experts will share both international and local perspectives on how the character and identity of a location can be leveraged to bring value to residents, tourists, investors, companies, workforce, and society.
Whether you’re a city planner, marketer, or someone passionate about the future of places, the seminar will provide valuable insights into place, identity, and marketing.
The event will be held at Vasagatan 1 at the School of Business, Economics and Law at the University of Gothenburg. It will also be available as a webinar.
Speakers
Mihalis Kavaratzis (Professor of Place Marketing
Manchester Metropolitan University)
Megan Reif (Talent Intelligence Lead Volvo Cars)
Katarina Thorstensson (Sustainability Strategist Göteborg & Co)
Cecilia Cassinger (Associate Professor Lund University)
Moderator
Emma Björner (Researcher School of Business, Economics and Law at the University of Gothenburg)
Register here:
https://www.gu.se/en/event/marketing-futures-seminar-2025-the-power-of-place-crafting-gothenburgs-attractiveness
You may also like the following events from Handelshögskolan vid Göteborgs universitet:
Also check out other
Workshops in Gothenburg,
Nonprofit events in Gothenburg,
Virtual events in Gothenburg.
