Take the first (or next) steps in building your paid social ads knowledge base.
The world’s second largest ads platform can be a daunting place – and knowing where to start is often the biggest barrier for inexperienced marketers.
Building a structured foundation of real skills and knowledge is key to elevating your ads craft, both creatively and technically.
In this practical workshop, you’ll learn the fundamentals of the platform, while developing your understanding of how to construct digital ads with impact.
Our goal is for you to drop the ‘beginner’ label by the end of the session and utilise your knowledge base to create powerful Facebook & Instagram ads campaigns in your own team or business.
Topics Covered:
- The latest digital and social media trends
- Defining marketing objectives
- Hands-on experience setting up campaigns
- Setting up conversion tracking (Meta Pixel)
- Optimisation methods, tools and tips
- Where Facebook & Instagram ads fit within a Marketing Strategy
- Utilise Meta AI for campaign success
- Learning what makes ‘good ads’
- Reporting and analysis via Google Analytics (GA4)
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