Build your Google Presence

Learn how to develop Google advertising strategies, design campaigns, setup tracking to measure campaign outcomes, and maximise return on advertising spend.

The workshop is practical, and all participants will walk out of the room with a documented one-page Google ads strategy, as well as a Google campaign set up and ready to go.

Come along, learn agency insider tips and start running effective Google ads today for your business or brand.

Topics Covered:
- The latest digital and trends
- Understanding where Google Ads & the Google Display Network fit within a Marketing Strategy
- Structuring Google Ads campaigns
- Understanding which platform best suits your strategies
- Optimisation methods, tools and tips
- Setting up the Google Tracking
- Organic vs Paid search & SEO tips
- Defining marketing objectives
- Hands-on experience setting up campaigns
- Learning what makes ‘good ads’
- Reporting and Analysis via GA4

You may also like the following events from Arthur St Digital:

• Next month, 3rd August, 03:30 pm, Canva and Content Creation - Geelong Small Business Festival in Geelong
• This September, 3rd September, 11:00 pm, Do More with Marketing Data in Geelong

Also check out other Business events in Geelong, Workshops in Geelong.