Tuesday, October 28, 2025
9:00 a.m. – 12:00 noon
Johnson County Sheriff Training Center
1061 Hospital Rd., Franklin, IN 46131
$59 per person LJC and Franklin College alumni & staff, Franklin, Aspire and Indy Chamber members; $69, general public
Purchase your seat:
https://leadershipjohnsoncounty.formstack.com/forms/service_the_new_sales_standard
In today's competitive marketplace, the traditional sales playbook is becoming less effective as customers demand not just products, but meaningful interactions. Service: The New Sales Standard is an immersive workshop designed to transform your approach to sales by focusing on service as the primary driver of success. In this session, we will explore the evolving landscape of customer relationships where genuine service leads to sustainable sales outcomes.
As a result of this workshop, participants will be equipped to:
• Grasp why traditional sales fail in today's informed market and how a service-oriented approach meets modern customer expectations
• Effectively interact with both the intuitive and rational decision-making processes of customers
• Identify low value and high value words in a sales interaction and when to use them
• Build genuine connections, instead of superficial rapport, transforming sales interactions into opportunities to acknowledge customers’ victories and challenges
About the Facilitator
Daniel Zatarain is a sales coach with more than 12 years of experience in sales management and 5 years in training and consulting. His focus is on service, sales, and leadership training for home service industry companies across the U.S. Currently, he leads the Learning and Development department at Peterman Brothers, where his focus is on onboarding, technical training, and developing communication skills for technicians and managers. Daniel is passionate about creating impactful training programs, building strong team cultures, and helping people connect authentically with clients. Whether designing innovative sales frameworks or coaching teams to achieve their goals, he thrives on finding creative solutions and driving results.
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