Open Class: Value Essentials in the Chemical Industry

Your seat is reserved for September 16-17, 2025 in Frankfurt, Germany!

Increase Your Pricing Power with Value-Based Selling

Move beyond price wars and start selling the true value of your chemical products and solutions. Learn how to quantify what sets you apart – and turn that into margin.

Discover practical, easy-to-use tools that help you identify, communicate, and defend the unique value you offer.

This hands-on training gives you the tools, skills and confidence to:

• Craft compelling value propositions
• Conduct value-driven customer conversations
• Prepare and execute successful value negotiations
• Sell your price – without giving it away

Strengthen customer loyalty, align your sales approach with real customer needs, and resist buyer tactics with confidence.

🎯 Designed exclusively for professionals in the chemical industry, this training is packed with real-world tools, examples, and exercises to help you increase profitability – even under high pricing pressure.

The chemical industry is currently facing greater challenges than ever before: Slowing growth in traditional markets, uncertainty from fluctuating geopolitical and economic conditions, supply chain risks, sustainability transformation and digital transformation at the same time, rising raw material, energy, and logistics costs, intense competition from low-cost producers in emerging markets and high pressure on prices and margins.

In this training, you will learn how to deal with the resulting pricing pressure and how to sell and capture value to secure and increase your profitability.

Based on more than 450 years of experience in Pricing in the chemical industry.

Our training is hands-on, practical, and highly interactive, built on proven tools and concepts tailored to the chemical industry, and designed to deliver practical results.

• Overview of Value Selling Tools
• How to Move from technical features to customer value
• How to Craft Value Propositions
• How to Quantify value
• How to Communicate Value
• Give a view into the buyer's perspective

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Who Should Attend?
If you are in Sales, Key Account Management, Marketing, Product Management, Business Management, Commercial Excellence, and/or Price Management: This training is designed for you!

This training is ideal for anyone who wants to enhance their ability to identify, communicate, and defend the unique value you offer..

We work with our customers at eye-level, with an informal, honest, approachable, down-to-earth, hands-on, pragmatic, practical, and in strong, long-lasting partnerships.

More support

If you have any specific needs or questions about pricing, commercial, sales, and marketing excellence in the chemical industry, please get in touch.

We work with our customers at eye-level, informal, honest, approachable, down-to-earth, hands-on, pragmatic, practical and in strong, long-lasting partnerships.

The Initiators of this Mission

This is a joint project of ValueBizBooster and Double Loop.

is totally focused on value creation, value selling & value capture incl. pricing in the chemical industry and other manufacturing B2B businesses. With 20 partners across the globe we have more than 463 years of experience in commercial excellence and more than 450 years of experience in the chemical industry. All our partners have at least 20 years of experience and all have a down-to-earth, hands-on and make-it-happen attitude.

empowers B2B chemical and industrial manufacturing companies to grow profitably through expert consultancy, tailored training, and strategic coaching. Founded by Steve, an experienced sales and marketing leader, the company specializes in enhancing commercial excellence and value creation capabilities. Valuebizbooster is dedicated to helping businesses develop actionable strategies for long-term success.

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