Ethical Fundraising with Seniors

This session is designed to equip fundraisers, development professionals, and nonprofit leaders with the tools and understanding necessary to ethically and effectively engage with senior donors.

What You'll Learn:

✅ Core Ethical Principles
Understand the most critical ethical considerations when fundraising with older adults, including how to ensure informed consent, recognize red flags for undue influence or manipulation, and draw the line between persuasive and unethical tactics.

✅ Communication & Relationship Building
Learn how to tailor your communication style for senior audiences, build trust through long-term relationships, and deliver messaging that honors their autonomy, lived experiences, and values.

✅ Inclusivity & Accessibility
Discover strategies for making fundraising events and materials more accessible to seniors with disabilities or cognitive impairments, and how to involve older adults as true partners in your mission—not just as donors.

✅ Legal & Financial Safeguards
Gain insight into legal protections for seniors, how to handle large or questionable gifts ethically, and when—and how—to respectfully decline a donation that may not be in the donor’s best interest.

✅ Cultural Sensitivity & Diversity
Explore how cultural backgrounds and perceptions of aging and wealth influence giving behavior, and how to ethically engage seniors from diverse communities with cultural humility and care.

✅ Technology & Digital Fundraising
Address the unique challenges that arise when using digital platforms to fundraise from seniors, including how to ensure transparency, accessibility, and digital data privacy.

✅ Real-World Insights
Hear real stories and case studies from professionals who have navigated ethical dilemmas in fundraising with seniors—both the tough decisions and the inspiring successes.

Event Details:

WHERE: Parkview Field's Lincoln Financial Event Center, 1301 Ewing St., Fort Wayne

PARKING: Free parking is available in the Silver Lot off Brackenridge St.; Harrison Square Parking Garage offers the closest parking, but this is a paid lot.

WHEN: 11:30am-12:00pm - lunch and networking | 12:00pm-1:00pm - Presentation

Also check out other Nonprofit events in Fort Wayne.