The One-Page Social Media Game Plan for Small Businesses

Stop guessing what to post. Start posting with purpose.

Social media can feel overwhelming, especially when you’re running a business and wearing a dozen other hats. This hands-on workshop will help you cut through the noise and create a simple, one-page social media game plan that works for your business.

In just two hours, you’ll define clear goals, identify your audience, map out content ideas, and choose the right channels to focus on. You’ll leave with a practical, actionable plan you can start using right away. No jargon, no fluff, just a roadmap that makes social media less stressful and more effective.

At the end of the session, you will take away a one‑page social media strategy aligned to a business goal that will help you:

• Create clear audience segments
• Define your content pillars
• Choose the appropriate social media for your business (organic vs. paid)
• Learn simple ways to measure your efforts
• Create content for the next two weeks: 6–8 post ideas mapped to your pillars

This hands‑on, interactive session will help you learn how to avoid common social media pitfalls such as:

• Chasing trends without a goal
• Posting inconsistently or everywhere with no focus
• Ignoring analytics and customer feedback
• Having an over‑reliance on templates/AI that flatten your brand voice

Don't miss out on this opportunity to level up your social media strategy!

This workshop is made possbile by the support of .

Registration is required, spots are limited.

Questions, contact:

Natalie Core. Economic Development
Municipality of Lambton Shores

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Workshop sponsored by:

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