SPECULATIVE FOOD DESIGN WORKSHOP

Join the Speculative Food Design Workshop to learn how to use speculative design thinking for your own line of work. This workshop shows that the real challenge isn’t the material or idea itself, but how you approach it. Led by Laila Snevele, who believes innovation is a skill anyone can learn, you'll create your first prototype in just 5 hours. Bring this transformative design tool back to your company and breathe fresh, innovative energy into your team's creative process!Throughout the workshop we will delve into the concept of speculative design, understanding it's potential to inspire groundbreaking future solutions that might otherwise be difficult to envision. To facilitate this exploration, we will focus on the leek, a humble yet versatile vegetable, using its properties to inspire and guide our creative processes.

We will engage in material exploration, examining the unique properties of leek and applying them to various themes. This hands-on activity will stimulate the imagination and lead us to speculate future scenarios inspired by this everyday vegetable.

In the final phase, we will collaboratively ideate a new project, combining our insights and creativity to develop innovative models. These first idea prototypes will be presented in a group session, fostering an environment of mutual learning and idea exchange.To enrich our presentations and add a sensory dimension, we will incorporate storytelling with food. Using leek waste from our samples, we will prepare a soup together, which will not only be part of our final presentation but also allow us to taste our ideas, creating a multi-sensory experience.

If interested to have a private workshop for a larger group, please email details to:bGFpbGFzbmV2ZWxlIHwgc2Vuc292ZXJzZSAhIGV1

About the organizer Laila Snevele, SENSOVERSE

Laila Snevele is a sensory food designer and founder of Sensoverse- a food design studio in Eindhoven, The Netherlands. With a design background from the Design Academy Eindhoven, Laila specializes in speculative design, creating innovative multisensory experiences for chefs and restaurants. She views bold and daring chefs as catalysts for change, using their culinary creations to convey complex ideas and address global issues through all the senses.

Laila’s work has garnered international acclaim. In 2023, she gave a TEDx talk on the creative use of senses and perception at Hotelschool The Hague. Her expertise has been recognized by Instagram’s @design channel, and she recently received the Core77 Runner-Up Award in Speculative Design and this workshop has been recenlty held for Basque Culinary Center students.

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