7 hours
Azets - Accountants & Business Advisors
Starting at GBP 174
Wed, 22 Oct, 2025 at 09:30 am to 04:30 pm (GMT+01:00)
Azets - Accountants & Business Advisors
139 Fountainbridge, Edinburgh, United Kingdom
All fundraisers need to make solicitations - Asks - in person, in writing, on the phone or even on Zoom to major donors, to corporations, and to foundations. The experience is high risk but with the potential for high pay off - if you manage the process effectively. Learn the secrets to solicitation success in this masterclass.
This interactive and intensive in-person Masterclass will introduce you to a systematic 5 step process that has helped theatres, opera companies, art galleries, museums and more to secure significant funds in single gifts. It has also helped Edinburgh Zoo to up individual giving from £20K to £1.3M, Paisley Museum to secure £50M for a rebuild, and MEF dinosaur museum in Argentina to meet its $5M target.
You’ll find out about the five key systematic steps that will structure your prospect engagement:
Within these five steps are 20 innovative tools drawn from psychology and neuroscience that will enable you to win people over to your cause in high payoff one to situations. These tools will enable you to move way beyond old-fashioned mechanistic Moves Management.
Specifically, you’ll learn:
How you’ll learn
The Masterclass will involve a range of learning opportunities:
The session is based on the #1 Amazon best-selling book Making the Ask by Bernard Ross and Clare Segal.
What will you learn?
The session will help participants to:
Who is it for?
Fundraising professionals, marketing executives and CEOs within small, medium and major arts and cultural organisations. Anyone who’s ready to move beyond existing ‘best practice’ and explore leading edge approaches will benefit.
Zak Mensah, Co-CEO Birmingham Museums
NOTE: The venue is a placeholder. This event will take place in a Central Edinburgh venue to be announced.
Also check out other Arts events in Edinburgh, Nonprofit events in Edinburgh.
Tickets for Making the Ask Masterclass can be booked here.
Ticket type | Ticket price |
---|---|
C&BS members | 174 GBP |
Non-members | 264 GBP |