Pen to Paper: Join us at the Writing Table

Whether you have a consistent writing practice or you're curious about starting one, come join AllSwell’s founder Laura L. Rubin as she walks us through enjoyable, accessible writing-based activities to get the most out of picking up a pen. She’ll show us how to use mindful journaling to increase creativity, decrease anxiety and combat digital overwhelm. 

As part of this immersive experience, Cultivate Apothecary will offer a grounding ritual. Guests will be invited to apply the Awaken Day Serum—a potent blend of farm-grown botanicals—designed to quiet the mind, open the senses, and deepen one’s connection to the natural world. This simple act of self-care sets the tone for the journaling practice, helping to center the spirit and invite clarity, presence, and intention onto the page.

You'll come away with a suite of actionable, accessible ways to help you be more inspired, productive and feel better on a day-to-day basis—mentally, emotionally and physiologically. 

Maison Mirabeau wine, light bites, an AllSwell notebook and writing implements will be provided, as well as skincare products from Cultivate Apothecary to take home. Just bring you (and maybe a friend). 

Gentle reminders: There's no such thing as being “bad” at journaling so no stress is necessary. You do not have to be a good writer to journal. And nobody will be made to read aloud from the pages of their notebooks, though sharing your experience is welcome. Relax, enjoy. 

Journaling expert Laura Rubin is the founder of AllSwell, a company dedicated to fostering analog expressions of creativity as a means of supporting mental wellbeing. From leading companies including Google, Salesforce and Netflix to high-visibility consumer brands such as Dior, Miu Miu, and Violet Grey, Rubin leads her trademark mindful journaling workshops and provides coaching to help organizations and individuals become healthier, happier and more visionary. Lauded by media as visionary change-maker in the field of mindful writing (in the New York Times, Conde Nast Traveler, Goop, Forbes, Vogue, Purist and more), Rubin is the author of a forthcoming book on the AllSwell approach to creativity, to be published by Simon & Schuster (Spring 2026)

Rooted in the rhythms of the land, Cultivate Apothecary is a luxury skincare and wellness brand handcrafted from botanicals grown on our organic farm in the Hudson Valley. Co-founded by Jill Rowe, a culinary creative turned botanical formulator, the brand brings an intuitive, earth-centered approach to modern skincare. Each product is a fusion of plant science and ceremony — created to elevate daily self-care into a deeply restorative ritual. From seed to skin, every product is thoughtfully cultivated for potency, purity, and pleasure. Our offerings are more than skincare — they’re a return to nature, a reconnection to self, and a modern expression of slow beauty.

AllSwell’s mission is big -- to help people wake up to their own voice, personal path and radical self-worth through creativity. Born from a morning surf check with uninspiring results, Laura sat on the beach and journaled instead. She wrote “Swell or no swell, all’s well” and an idea for a brand was born. She recognized journaling had a bit of a “PR problem” and wanted to invite more people to reap the mental and emotional benefits of putting pen to paper.

With a dedication to quality design and environmental sensitivity, Laura introduced the brand with a suite of products to encourage analog expression and grew it to include original live workshops, digital experiences and 1:1 creative coaching.

*Find parking on Main Street or at the East Hampton Library.

Also check out other Workshops in East Hampton, Arts events in East Hampton, Literary Art events in East Hampton.