Understanding Your Small Business Customer

What’s a value proposition? It’s a clear statement that communicates the reason a customer should choose your product or service. As an entrepreneur, identifying your business’ value proposition is essential. In this workshop you’ll learn how to use the Value Proposition Canvas, a tool that will help you deeply understand your customer and then use that knowledge to create your unique value proposition. In addition, we’ll discuss how this tool can help you tailor your vision and mission, Marketing Plan and messaging, future product/service ideas, and more.

Registration preferred, walk-ins welcome.

For more information about the Michigan SBDC and their work, see: michigansbdc.org

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