Coffee + Convo with Randi Skinner

Every last Tuesday morning of each month, Stoke hosts Coffee + Convo, a free casual morning meetup with entrepreneurs, experts, and peers. During this discussion-oriented event, all are welcome to come and learn from an expert in their field and ask questions. Bring a pad to take notes and we'll have a piping hot cup of coffee and some delicious doughnuts waiting for you!

*Coffee + Convo is hosted in-person at Stoke coworking. *

For July's Coffee + Convo we will be hearing from Randi Skinner on how marketing isn’t just about visibility—it’s about alignment. In this session, we’ll explore how marketing rooted in your values can become one of your most strategic business tools. Using our PiPP Framework (People, Impact, Process, Profit), we’ll show how value-driven marketing can guide decisions during key business transitions—from growth and leadership changes to preparing for an eventual exit. Gain insight into how to use marketing not only to grow revenue, but to protect what matters most and build a business designed to last.

About the speaker: Randi Skinner

Randi Skinner is the co-founder of VBM Strategy, where she helps professional service businesses clarify their vision, protect what matters most, and align their marketing to drive long-term value. With more than 15 years of experience at the intersection of marketing, business development, and strategic growth, Randi partners with leaders navigating critical transitions—whether scaling, shifting leadership, or preparing for exit.

Known for her get-it-done mindset, real talk, and unwavering commitment to strategy that sticks, Randi leads with the belief that vision should drive every decision. Through the Vision Value Model™, she and the VBM Strategy team deliver actionable marketing blueprints that help organizations move from idea to impact with confidence.

Randi is a passionate Rotarian, a trusted voice in her community, and a firm believer that marketing should be more than just noise—it should be a change agent that helps businesses grow, evolve, and thrive.

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