Search & Discovery for small Norfolk Businesses

Search Engine Optimisation (SEO) has been a trusted tool for small businesses for years -but the way people discover products and services online is changing fast.

Today, more than half of product searches in the UK now start on Amazon. Many people head straight to Instagram or TikTok to find local businesses. And with AI shaking things up, even Google search doesn’t look quite like it used to.

So, what does this mean for your small business?

This free, friendly session is all about helping Norfolk-based small businesses get to grips with how search and discovery are evolving - and how you can respond without needing a huge budget or tech team.

We'll cover:

✅ How people are discovering businesses today (and what’s changed)
✅ What small businesses can still do to make the most of traditional SEO
✅ Why Amazon, TikTok, Instagram and others now matter for visibility
✅ How AI is reshaping the future of search - and what to do about it now

We’ll keep things practical and jargon-free, with plenty of time for questions. Whether you’re just getting started with SEO or want to make sense of new trends, you’ll leave with ideas you can actually use.

👥 Who’s it for?

This session is designed for small and micro business owners in Norfolk. Whether you sell products, offer services, or run a local venue - we’d love to have you along.

☕ Stay for the small biz meet-up afterwards (11:00 AM – 1:00 PM)

Right after the workshop, we’re holding our regular small business meet-up in the same room. You’re very welcome to stick around, keep the chat going, and connect with other local business owners over a cuppa. Or just come for the meet-up if that suits you better!

👋 Who we are, and why we run these events

We’re the team behind Coastal Media and Norfolk Uncovered, and we run two small businesses ourselves - so we know the highs, the lows, and everything in between.

We run these events because we love small businesses and want to help however we can. Small businesses are what make Norfolk such a brilliant, creative, and unique place—and we want to share our skills and knowledge to help others grow too.

The last session we ran (on AI) got such amazing feedback, and we’re absolutely loving building this growing community of local business owners. These sessions are all about sharing, supporting, and learning together.

🎟️ It’s all completely free, and tea and coffee are on us thanks to the lovely team at The Cliftonville.

Grab a free ticket so we know how many cups and saucers to set out - we can’t wait to see you.

Also check out other Business events in Holt, Workshops in Holt.