Zero-Click Search: The Rise, Fall, and Rebirth of Inbound Marketing

AI Overviews and ChatGPT now answer questions directly, disrupting traditional SEO strategies. But this shift creates new opportunities for smart marketers to generate customers from organic efforts and prove the value of their marketing efforts despite zero-click trends.

AI and SEO expert visits for an actionable session packed with proven methods to adapt your content strategy for AI and zero-click search. Don't miss this actionable session packed with proven methods to adapt your content strategy for AI and zero-click search. Discover how to convert searchers into customers even when they don’t click.

Event Details

• Date: Thursday, October 16
• Location: // 1114 Dublin Road, Columbus, OH 43215
• Times: Doors and Networking 6:00 pm // Presentation starts at 6:30 pm
• Fees: $5 flat rate for all // Pre-registration is requested
• Complimentary bites provided by AMA Columbus sponsor

Dale's Bio

Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas, ExxonMobil, and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.

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