50th Annual Slice of Chico

Get ready to cool off and shop on! Since 1975, Slice of Chico has been a sweet summertime tradition, celebrating all things local with refreshing watermelon, unbeatable sidewalk sales, and plenty of small-town charm.

This year marks our 50th juicy jubilee, and you’re invited to sip, shop, and stroll through Downtown Chico as local businesses roll out their ripest deals and tastiest hospitality. Enjoy free slices of crisp, cool watermelon and stay refreshed with water stations sprinkled throughout downtown.

Feeling festive? Dress to impress in your best watermelon-inspired attire—think pinks, greens, seeds, and stripes!🍉

Support local while you stay cool, shop small, and soak up the summer vibes.🍉

Whether you're a longtime melonhead or it’s your first taste, come celebrate 50 years of this beloved community event. It’s going to be one in a melon.