Building an Effective Craft Beverage PR Program - Craft Beverage Conversations

To many craft beverage producers, PR seems like the exclusive province of the big multinationals, beyond the grasp of the typical independent company. But there are many cost-effective ways to engage the public in meaningful ways that contribute to the bottom line.

In this webinar, Craft Beverage Assistance Manager Chris Van Orden will ask Courtney Sandora, Owner of Go Social, about the tools and strategies available to small- and medium-sized producers looking to connect with their target audience - including optimization for AI searches and the best way to leverage influencers.

Speaker: Courtney Sandora is the Owner of Go Social, a PR and marketing firm with strong roots in the food and beverage industry. Having worked directly at Brown-Forman in Louisville and with Beam, Sazerac and Pernod Ricard through New York and Chicago agencies, Courtney has a knack for knowing what matters most to businesses.

You may also like the following events from Virginia Small Business Development Center:

• Next Monday, 29th September, 09:00 am, Building Your Business Website - In Person Only in Charlottesville
• Next Thursday, 2nd October, 04:00 pm, First Thursdays with the SBA--Making Your Business Creditworthy in Fork Union, Virginia
• Next month, 14th October, 04:00 pm, You’ve Got the Business - Now Let’s Organize the Finances | Capital Pathways Program in Fork Union, Virginia