Marketing Research Program
Unlock the Power of Data-Driven Decisions
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Course Overview:
This two-day intensive marketing research course is designed to provide participants with a comprehensive understanding of the research process, from data collection to analysis and interpretation. Throughout the program, you will gain the skills to design and implement effective marketing research strategies that drive informed decision-making and enhance business outcomes.
The course covers both qualitative and quantitative research methods, offering hands-on experience with tools and techniques used in modern marketing research. You will learn how to collect reliable data, analyze it using statistical methods, and translate your findings into actionable insights. With a strong focus on practical application, you will explore case studies and engage in group activities to ensure the concepts are not only understood but also applied effectively.
By the end of this course, you will be equipped to handle real-world marketing challenges using data-driven solutions, making you a more effective marketer capable of delivering strategies grounded in solid research. This course is ideal for marketing professionals, business analysts, or anyone looking to sharpen their skills in market research to drive better business performance.
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Course Duration:
2 Full Training Days
12 Training Hours.
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When:
25th and 26th of May 2025
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Where?
Greek Campus – Tahrir Sq.
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Course Objectives:
By the end of this course, participants will be able to:
• Understand the fundamentals of marketing research.
• Identify various types of research methods and tools.
• Develop and implement marketing research strategies.
• Analyze data and derive actionable insights.
• Create reports and presentations based on research findings.
• Apply marketing research to real-world marketing strategies.
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Course Outline:
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Day 1:
• Session 1: Introduction to Marketing Research
o Overview of Marketing Research
o Types of Marketing Research (Qualitative vs. Quantitative)
o Importance of Marketing Research in Business Decision Making
• Session 2: Research Design and Methodologies
o Steps in the Marketing Research Process
o Developing a Research Problem
o Research Design: Exploratory, Descriptive, and Causal
o Sampling Techniques and Sample Size Determination
• Session 3: Data Collection Methods
o Primary vs. Secondary Data
o Qualitative Data Collection (Interviews, Focus Groups)
o Quantitative Data Collection (Surveys, Experiments)
o Online vs. Offline Data Collection
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Day 2:
• Session 4: Data Analysis and Interpretation
o Data Cleaning and Preprocessing
o Descriptive Statistics (Mean, Median, Mode)
o Inferential Statistics (Hypothesis Testing, Regression Analysis)
o Tools for Data Analysis using Excel.
• Session 5: Report Writing and Presentation
o Structuring a Marketing Research Report
o Key Elements of a Research Report
o Presenting Research Findings to Stakeholders
o Visualizing Data for Impactful Presentations
• Session 6: Applying Marketing Research to Real-World Scenarios
o Case Studies of Successful Marketing Research Applications
o Translating Research Insights into Actionable Strategies
o Group Activity: Designing a Marketing Research Plan for a Case Study
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Training Methodologies:
• Interactive Lectures: Engaging presentations with real-world examples to introduce key concepts.
• Group Discussions: Encouraging collaboration and peer learning on marketing research challenges.
• Case Studies: Analyzing practical case studies to understand the application of marketing research in various industries.
• Hands-On Activities: Participants will apply the research methods discussed during sessions through individual or group exercises.
• Q&A Sessions: Open discussions where participants can ask questions and share insights.
• Role-Playing: Simulating client and research team scenarios to practice presenting research findings effectively.
• Use of Technology: Practical sessions using software like Excel.
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Registration.
https://shorturl.at/6PIjk
01220637606
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