Product Development Peer Group

September BCFB Product Development Peer Group

September Topic: Tradeoffs and Decision Making in Product Development

Join us for an engaging peer group event featuring a dynamic panel of industry experts, each offering a unique lens on the product development journey.

You'll hear from Lavina Gully (CFIN), Jay Allen (Max Solutions), and Joe Graham (CPG Brand Builder), as they share their real-world experiences from concept to shelf. The conversation will be expertly guided by our co-chairs, Lara Tiro (RebelCPG) and Vanessa Siu (Direct Plus).

Together, the panel will unpack the critical decisions behind bringing a product to life—navigating the balance between creative vision and practical feasibility, innovation and cost, as well as market opportunity and operational constraints.

Light snacks and beverages will be available. Exclusive to BCFB members.