This 2-hour masterclass with Robert Maxim provides an overview of how strategy is operationalized, executed, and continuously adapted, equipping senior leaders and seasoned entrepreneurs with a practical, end-to-end understanding. Focused on the critical tools and processes for execution, participants learn how to bridge the gap between strategic planning and measurable results.
What you will learn
This session offers an overview of the full cycle of strategy management, guiding participants through how strategy becomes a living, integrated management system. Key areas covered include:
- The Strategy management process
- Building the strategic plan
- Strategy development: from analysis to strategic choice
- Structuring strategic analysis with BSC Perspectives
- Translating strategy into action
- Managing strategic initiatives
- Aligning the organization
- Planning operations in support of strategy
- Monitoring, learning, and adapting strategy
Agenda
18:00 – 18:30 – Networking
18:30 – 20:30 – Masterclass content
About the lecturer
Robert Maxim is a Board Member at KPMG Romania and an experienced management consultant with extensive expertise in strategic growth, business transformation, and organizational optimization. Formerly a Partner at Ensight Management Solutions, he joined KPMG following the firm’s integration and brings deep knowledge of the Romanian consulting market. Throughout his career, Robert has advised clients across a wide range of industries, including Financial Services, Retail, Energy, Real Estate, Healthcare, and Pharmaceuticals. His professional background also includes successful entrepreneurial investments in sectors such as retail and agribusiness, as well as active roles as a Board member in financial, medical, and agricultural organizations.
Within the Strategic Growth Management Program at BISM, Robert combines hands-on consulting experience with a strategic, board-level perspective on sustainable growth and business transformation.
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