Client Conversations Around Florals: What Actually Works

Join us for an intimate studio session and networking gathering designed for event, brand, and wedding planners - and other industry professionals who want to work with florals more confidently, strategically, and realistically.

This practical, behind-the-scenes session focuses on the essential knowledge every planner should have when working with floral products - from understanding what’s actually possible, to navigating budgets, timelines, and client expectations.

We’ll explore how florals can be positioned not just as décor, but as a smart design and storytelling tool, even when budgets are limited - while also creating space for meaningful professional connections.

You’ll gain insights into:

• how to talk about florals with clients clearly and confidently
• essential floral must-knows for planners (formats, limitations, and common misconceptions)
• what actually makes floral design feel premium - beyond just “more flowers”
• how different floral formats impact budget, scale, and visual effect
• what can realistically be offered to clients with smaller or tighter budgets
• today’s trends in event florals, installations, and experiential design

In addition, you’ll get behind-the-scenes access to our working studio and the opportunity to connect with fellow planners, marketers, and creatives in a relaxed, curated setting.

About the host

A&M Floral Place is a full-service floral and event design studio specializing in premium-quality flowers, European-inspired aesthetics, and attentive, planner-friendly service.

We work closely with event professionals to create floral solutions that are both visually impactful and strategically aligned with client goals and budgets.