Million Dollar Middleman: The Story of Max Hoffman

Join us for an engaging event inspired by Million Dollar Middleman by Myles Kornblatt, the captivating account of Max Hoffman, the man who forever changed America’s relationship with European automobiles in the decades after World War II. Hoffman’s keen eye for design, marketing, and opportunity brought legendary marques such as Porsche, Mercedes-Benz, BMW, Alfa Romeo, and Jaguar to U.S. shores, introducing models like the Mercedes 300SL Gullwing, Porsche Speedster, and BMW 507 that would become timeless icons. Kornblatt, an accomplished automotive historian and author, brings Hoffman’s story to life as both a celebration and a complex portrait of a man whose influence was as bold as it was controversial, driving innovation while navigating tense partnerships and high-stakes business maneuvers. Through vivid storytelling and rich historical insight, this event will explore Hoffman’s vision, his enduring impact on the industry, and the fascinating intersection of ambition, artistry, and commerce that made him the ultimate “Million-Dollar Middleman.”

Doors Open at 6:30pm-Presentation starts at 7:00pm

Q&A and book signing at the conclusion of the presentation. Copies of Million Dollar Middleman will be available for purchase.

A limited number of tickets will also be available at the door. Cash or

You may also like the following events from Larz Anderson Auto Museum:

• This Sunday, 17th August, 09:00 am, BMW Day in Brookline
• Next Sunday, 24th August, 09:00 am, Swedish Car Day in Brookline
• Next month, 7th September, 09:00 am, Retro Revival | Flashback to the 80s & 90s Automobiles in Brookline

Also check out other Arts events in Brookline, Literary Art events in Brookline.