Learn about low-cost ways to utilize your brand and grow your business.
Join us in this 1 hour seminar: Idea to Icon: Crafting Your Business’ Brand Strategy, 2025 Entrepreneurs Connect Spring Series
A one-hour business branding seminar for entrepreneurs, startups, & professionals, providing a concise yet impactful guide to building a memorable and effective brand.
Join Sherif Youssef with Empower Your Future in this session covering the essentials of branding, including defining your brand’s purpose, identifying your target audience, and crafting a unique value proposition. Attendees will understand the basics of creating a cohesive visual and verbal identity and how to maintain consistency across platforms. Discover how to leverage your brand to grow your business with low-cost or no-cost strategies.
The seminar will include practical tips and real-world examples to help businesses establish trust, stand out in the market, and lay the foundation for long-term brand success—all in just 60 minutes.
Key Takeaways:
-Key Components of a Strong Brand
-Practical Tips for Startups, Entrepreneurs, and Professionals
-Identifying the Next Steps for your Brand
ABOUT THE PRESENTER
Sherif Youssef | Marketing Consultant, Brand Strategist, Educator, and Empowerment Advocate
Sherif Youssef is a seasoned Marketing Consultant and Coach with over 30 years of expertise in Strategic Marketing and Brand Building. His extensive career spans multiple industries, including hi-tech office automation, telecommunications, manufacturing, retail, and public relations. Known for his innovative and collaborative approach, he specializes in empowering businesses and individuals to craft impactful strategies and compelling narratives that drive growth and foster loyalty.
As an educator, Sherif teaches Marketing, Sales, and Business Management at Sheridan College and Niagara College – Toronto, equipping students with practical tools to succeed in today's competitive business environment. Beyond academia, he mentors professionals and entrepreneurs, guiding them to unlock their full potential.
Committed to community development, Sherif co-founded the Empower Your Future brand with Praveshni Govender and Ritu Kohli-Sethi, which supports newcomers to Canada through workshops focusing on personal branding, confident communication, and navigating the Canadian workplace and culture. These initiatives are designed to help immigrants gain the skills and confidence needed to thrive in their new environments.
Sherif’s corporate career includes organizing impactful events, training sessions, and workshops, sparking his passion for public speaking and thought leadership. Recently, he launched Breakfast with Pinnacle , an event series catering to business professionals and entrepreneurs. The event addressed critical business topics, emphasizing customer-centric marketing and personalization as tools to foster brand loyalty.
Currently, Sherif is expanding his reach through a balanced social media strategy, blending awareness, engagement, and branding to enhance visibility and foster meaningful connections. His overarching mission is to inspire and empower individuals and businesses to navigate challenges, seize opportunities, and achieve lasting success.
For further questions or support, feel free to contact Sherif at:
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SOCIAL CHANNELS
Sherif's Instagram:
https://www.instagram.com/sherifmzy/profilecard/?igsh=MTRjZGU2cGV1NHhscg==
Empower Your Future's Instagram :
https://www.instagram.com/empoweryourfuture.ca?igsh=MWg4MHNmZnh3MHl6bQ==
Sherif's LinkedIn:
https://www.linkedin.com/in/sherifyoussef
Empower Your Future:
https://www.linkedin.com/company/empoweryourfuture
Presented in partnership with TD
Note: If you require an accommodation, please notify us by email at least 1 week before the event date at
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To cancel the accommodation, we require 5 business days' notice before the event date.
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