Every event organizer should expand their marketing horizon through Facebook event promotion as there are 2.9 billion monthly active users of Facebook worldwide.
Facebook makes a great platform for social media event promotion to get better visibility. But just posting social media posts is not enough. To get a massive audience, you will have to make strategies and implement them.
So, here we will discuss how to promote an event on Facebook via Facebook ads and promotional tools. Along with that, we will provide you with some tips for your event promotion on Facebook.
Just in case you haven’t created your Facebook event yet, here is a guide to help you with creating an event on Facebook.
Tips to Grow Event Business With Facebook Promotion
1. Optimizing your Facebook event page
Give your Facebook event page a catchy title, and add event details, category, photos, speaker bios, and event descriptions.
Write an event description easy to understand and add keywords so that it shows up to the right audience. Here is a complete guide for you to write the perfect event description.
Most importantly; add a link to your registration page so that people can RSVP.
2. Creating a content calendar
The first step towards your Facebook event promotion is to create a content calendar. Prepare your event content calendar with accuracy for your social media event promotion.
After preparing your content calendar start creating content such as designing posts and making videos for Facebook event promotion. Well, this can be a tedious task but we have something for you through which you will have your post templates ready and your event will get more visibility.
AllEvents is a platform that provides you with 50+ ready-to-use designs for your social media post, ad creative, and story for your upcoming event.
To use design templates you have to create event (it’s free) → go to dashboard → go to design asset.
3. Facebook-paid ads
One of the best ways to promote your event on Facebook is through Facebook-paid ads and run ad campaigns using Facebook Ads Manager.
But, Before running ad campaigns you need to have a clear idea about the objectives and goals for this. How to do that? Just brainstorm on these questions: 1. What is your idea behind organizing this event?
2. Who will be interested in your events/target audience?
3. Why would your audience attend your event?
4. Where can you find your target audience?
5. What incentive are you providing to your audience?
6. How your event will provide value?
Now, Facebook provides targeting and retargeting options for your Facebook event ads.
Targeting
Facebook has a specific targeting option where you can narrow down the audience based on demographics and geography and then, Target based on specific behavior and interest patterns.
You can upload the data you have as an audience and decide whom the ads will appear.
You can create a lookalike audience based on your followers or audience data. This way you will be able to target similar people who are most likely to purchase a ticket for your event.
Retargeting
Facebook has a preferred audience option that can be helpful to promote your event to past event attendees and visitors of your event page.
And if you have a website for your event, you can retarget visitors on Facebook. AllEvents has this feature where you can add your Facebook pixel code and reach more people through ads.
It never hurts to run some paid ad campaigns to increase visibility, boost engagement, and even boost attendance.
Getting ads done by people who are experts in the industry is always a great idea. So, let our marketing experts help you with your event promotion.
4. Boosted posts
Boosted posts work on Facebook by amplifying the reach of your post to a larger audience beyond your existing followers.
When you boost an event post, Facebook will promote it to a targeted audience based on the parameters you set. They are different in a way from Facebook paid ads on basis of features and are not created in Meta ad manager.
5. Sell Tickets On Facebook
Facebook has this wonderful feature of selling tickets for your event. You must be thinking, why would anyone buy a ticket from Facebook? So let me tell you, Facebook makes an excellent place for word-of-mouth marketing.
In recent years Facebook has become the best tool for digital marketing. Selling tickets for your event on Facebook is a unique way to increase marketing and promotion on Facebook.
When any person purchases a ticket from Facebook, it shows in the activities of the page and motivates others to make the essential buy.
To activate your ticket button on the events page, fill in the required details such as event name, venue, type of events, ticketing/ registration, etc.
6. Promote Events On Facebook With Your Followers
Regular updates of your business page are essential to keep the audience engaged for your event. To promote your events on Facebook, you must have an active Facebook event page. The users need regular posts and updates to feel connected to the events.
Sharing pre-event content creates massive buzz and interests people.
People are always excited to know about your upcoming event, give them information about – who will be attending, who is the host and guest speakers, and other event details.
Further, engage the audience with some amazing content to encourage them. If you’re aware of who enjoys your content on certain channels, focus your marketing efforts to give them more of what they want.
Share data-loaded Facebook events posts. It has an algorithm that enables you to promote your events based on event categories like conferences, concerts, seminars, festivals, etc. So, choose the appropriate event category and provide the necessary information regarding the event, such as times, venue, type of event, etc.
Pin your event on top of your page to highlight the details about the event.
This is another method to promote your event. When users on Facebook come across your event’s page, they’ll automatically see your pinned event.
Ask your audience to follow/invite friends/ subscribe to your event page to get exclusive content. This will encourage them to attend your event. They will share details with their friends, and in no time, your event will be trending everywhere.
For instance, if a person clicks on the interested button or purchases a ticket, it will show to the person’s friends as “ your friend is interested in this event.”
Show them behind the scenes, how you’re setting everything up! This type of authentic content will get people talking about your event. This will help you to boost engagement.
Last but not the least, always take in-depth feedback from your event attendees. You can simply create poll stories, conduct a post-event survey, or interview attendees. This can be the information you can use for your future events.
7. Collaborating with influencers
Influencers can be found on each of your social media channels, so it is easy to come across many of them that reach out to the same target audience as you do.
Influencer marketing is like a gem! People are making creative content on social media related to various topics. The most amazing thing is they are getting great appreciation and recognition for the same.
So, finding influencers for your type of event and collaborating with them has a huge potential for your event to get recognized by more people.
8. Use Hashtags To Promote An Event
Use relevant hashtags with your Facebook post to promote your event. Hashtags are much more trendy on social media than you think. They have an immense impact on promotion. They have a wider reach and attract new visitors.
If a person is not following your page on Facebook, he might be following the hashtags. Increase visitors to your event page with the use of hashtags.
For example, if you organizing a cooking event, use relevant hashtags such as #justbakeit #bakewithus. You can use hashtags of hosts’ names, speakers, and guests you invite to your event.
There are many websites available that can help you generate the best hashtags. To find or generate the best hashtags for your post you may use can visit these sites → best-hashtags, Sproutsocial
9. Promote Your Events On Facebook Groups
Facebook groups are a great opportunity to create awareness among those interested in your events. Facebook groups have huge potential to promote your event.
Being a member of such groups, you can share your event posts and updates in those groups as a member. This makes an amazing marketing strategy to promote your events.
There are also existing Facebook groups based on interest and geography. You can be a member and try creating engagement for your events with different activities or contests instead of just posting.
You can also create content for other social media platforms and apply social media strategy to get the best results and increase ticket sales.
You can list your event on an event listing website along with social media event promotion can get your event more visibility and increase ticket sales. List your Event on AllEvents for free and get your event discovered by millions.
Conclusion
Events on a Facebook page can be spread widely by following the proper steps. It has the potential to increase your event attendance to the maximum.
Increase your ticket sales, registrations, and revenues with Facebook event promotion. First, generalize your events and then target your audience. Facebook has made it all very easy and quick.
Facebook is an excellent opportunity for any business to delight its customers and attract new ones. Facebook event marketing grabs the attention as it is widely popular with millions of users.
