Unlocking AI for Real Business Impact

What are the sessions about?

Join us in partnership with Grow with Google for three dynamic and practical sessions designed to demystify artificial intelligence and help you harness its potential for your business. Whether you're just starting to explore AI or looking to deepen your understanding, this event will give you the tools and confidence to take the next step.

What to Expect:

• Making Sense of AI (10:00-11:00 60mins)

Cut through the hype and jargon. We’ll break down what AI really is, how it works, and why it matters without the technical overwhelm.

• Practical AI for Your Business (11:30 -12:30 60mins)

Discover real-world applications of AI that can drive efficiency, improve customer experience, and unlock new opportunities. Learn from examples and case studies that show how businesses like yours are already benefiting.

• AI Your Career (13:30-14:30 60mins)

Discover how AI can help you navigate your career journey. Learn to define your career identity, and use AI tools to develop an online presence, and build a professional network.

What You’ll Walk Away With:

By the end of the session, you’ll be able to:

✅ Understand AI Fundamentals

• Explain what AI is (and isn’t) in simple terms

• Identify where AI is already being used in business and everyday life

• Spot opportunities to apply AI in your own role or team

✅ Apply AI in Real Business Contexts

• Recognise practical use cases for AI across different functions

• Evaluate which AI tools or approaches might be relevant for your business challenges

• Start experimenting with AI tools to improve productivity and decision-making

✅ Use Prompting Techniques Effectively

• Write clear, targeted prompts to get better results from AI tools like ChatGPT

• Understand how prompt structure affects output quality

• Use prompting for tasks like content creation, summarising, brainstorming, and problem-solving

Who Should Attend:

These 60 minuet sessions are ideal for business owners across all sectors who are curious about AI and want to explore how it can support their businesses no technical background required.

No pre-event work is required. Just bring your enthusiasm to learn!

Mohammed has spent 11 years teaching digital marketing at university and has been a key figure in Google’s Digital Garage programme. He’s helped over 500 businesses grow through one-to-one mentoring and now works with Upskill Universe to deliver digital skills training both online and in person on behalf of Google.

Not just an academic, Mohammed is passionate about using artificial intelligence and digital marketing strategies to help businesses get bigger and better. He now also offers fundamental training in utilising AI within marketing—making him the perfect guide for this session.

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