Optimising for AI: Practical Strategies for SEO and Paid Ads

AI is transforming how people search for information and how businesses show up online. Google’s AI-powered answers, ChatGPT, Copilot, and other conversational tools are changing the way customers discover products and services - and it’s no longer just about ranking on the first page of search results.

In this workshop, we’ll cut through the noise and focus on what your business needs to do right now to stay visible in an AI-driven search and advertising landscape.

What we’ll cover:

AI & the New Search Landscape

How Google’s AI answers and tools like ChatGPT decide which businesses to feature - and what you can do to increase your chances of being included

SEO in the Age of AI

Best practices for structuring and optimising your content so it’s AI-friendly, authoritative, and ready to be cited in AI-generated answers

Paid Advertising & AI

The rise of AI-driven automation in Google Ads, the future of sponsored AI answers, and how to balance automation with strategy to get the best results

Practical Action Steps

A clear checklist of quick wins and longer-term strategies to help your business thrive in this new era of search and advertising

Who Should Attend

Business owners, marketing professionals, and anyone responsible for growing a brand online who wants actionable insights (not just theory) on how to adapt to the future of SEO and paid ads.

Also check out other Workshops in Bewdley.