Built to Be Seen is a complimentary one-day, in-person workshop designed to help professionals, creators, and business owners strengthen their social media presence, build confidence on and off camera, and show up with intention in today’s digital world.
This immersive experience is structured into focused sessions throughout the day, allowing time for learning, discussion, breaks, and connection.
Each session builds on the next, creating a well-rounded approach to visibility, professionalism, and presence.
Planned Topics of Discussion
Session 1: Personal Brand Clarity & PositioningWe’ll start by defining what personal branding really means today. This session focuses on identifying how you want to be seen, understanding your role and audience, and aligning your online presence with your goals.
Session 2: Social Media Presence & On-Camera ConfidenceThis session dives into building a polished and authentic social media presence. Topics include profile optimization, content direction, showing up on camera with confidence, and creating consistency without burnout.
Session 3: Professionalism, Etiquette & PresentationLearn how communication, appearance, and behavior impact perception online and in person. We’ll cover social media etiquette, messaging, boundaries, and how to “look the part” in a way that fits your industry and personal style.
Session 4: Visibility, Connection & Real-World ApplicationThe final session focuses on bridging your online presence with real-life interactions. We’ll discuss networking with confidence, turning visibility into opportunity, and creating meaningful connections that support long-term growth.
Workshop Schedule
🕘 Time: 9:30 AM – 3:45 PM
📌 Workshops begin promptly at 10:00 AM
Arrival & Check-In: 9:30 – 10:00 AM
Session 1: 10:00 – 11:00 AM
Break: 11:00 – 11:15 AM
Session 2: 11:15 AM – 12:15 PM
Lunch & Networking: 12:15 – 1:15 PM
Session 3: 1:15 – 2:15 PM
Break: 2:15 – 2:30 PM
Session 4: 2:30 – 3:30 PM
Wrap-Up & Final Q&A: 3:30 – 3:45 PM
What to Expect
Guided discussion and real-world examples
Time for networking and connection
Practical tools you can apply immediately
A supportive, professional environment
Presented in collaboration with The Collab Studio and The TJ Castelan Team.
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