Who this workshop is for: Anyone selling a service or product in a B2B marketplace.
If you’re having difficulty getting a foot in the door of your ideal business customers, then this is the workshop for you. We’ll show you where and how to successfully promote and market your offering, and get your message in front of buyers. We’ll also give you the tips and techniques you’ll need to confidently network with and approach potential customers direct.
Foundations - things you need in place before you start
The importance of understanding your target customer, and some refresher advice on how to go about it.
Key messaging; what it is, why it matters and how to use it (examples and guided exercise)
Do’s and don’ts of impactful marketing material inc WIIFM, key message, features and benefits, arresting images and avoiding information overload
Networking
Confidence: The simple secret that removes the fear of networking
Why 3 is the magic number
How to work the room (without being rude!)
Developing an authentic (non-cheesy) ‘elevator pitch’ - inc a guided exercise
How to follow-up with contacts you made/people you met
Where and how to market/promote your offering
Understanding how your marketplace operates (how, where and when do your customers buy)
What problem are you solving? (understanding your customer’s pain points)
How to select the right routes to market for you
Advice, tips, ideas and do’s and don’t for contacting prospects via email, mail, LinkedIn, phone, trade bodies/groups and intermediaries
Advice on sourcing a free CRM system and accessing relevant data (companies likely to use/need your service/product)
How to make a success of trade shows and exhibitions
Identifying the decision maker and understanding the decision making process
Understanding and staying in control of the sales process
**** This workshop is being held to support start-ups & small businesses in Barnsley. As there are a limited spaces available, priority will be given to registered Launchpad clients. If you are not a Launchpad client but you would like to book on, then please email us at
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