King Lil G: King Lil G has gone from humble beginnings as an immigrant to international renown for both his music and business acumen. Emerging as a preeminent Mexican spitter, he reps a culture certainly known for consuming dyed-in-the-wool American hip-hop, yet rarely associated with creating it on a global scale. He embodies a universal experience amplified by his tireless grind, inventive approach, and undeniable talent. It’s why he’s piled up nearly 1 billion total streams and views under-the-radar, sold out numerous shows, and earned acclaim from HYPEBEAST, Vibe, and XXL.
Music immediately called to King Lil G during his youth in the Los Angeles neighborhood of Inglewood. At 12-years-old, he started to write songs of his own inspired by West Coast classics from the likes of Snoop Dogg and Tupac. He locked into a prolific groove, dropping eleven full-length projects since 2012.Among many highlights, he generated over 100 million Spotify streams across “Grow Up,” “No Face No Ca$e,” “Ignorance,” “L.A. Vibe,” and more. Simultaneously, he launched multiple businesses and built an impressive portfolio, including popular cannabis brand KING WOODZ, clothing line AK47, and his own record label AK47 Boys. Moreover, he attracted a staggering audience, encompassing 3 million followers across social media and north of 1 million YouTube subscribers. However, King Lil G tells his story like never before on his upcoming 2024 album "18 Days and I’m Gone".
Young Drummer Boy: Young Drummer Boy (Rigoberto Diaz) is a Mexican-American rapper and producer from Pomona, California, known for his West Coast sound, street-rooted authenticity, and consistent independent grind. Raised by a musical family—his father a member of Banda Ruby and his grandfather a mariachi in Zacatecas—Drummer’s musical roots started on live drums and evolved into one of the most recognizable styles in LA’s underground scene.
Drawing influence from hometown legends like DJ Quik, Suga Free, and Tha Dogg Pound, he carved his own lane with a string of independent releases that racked up over hundreds of million of views across all platforms.
Still fully independent and rooted in Pomona, Young Drummer Boy proves that real artistry and hustle does not have any industry shortcuts.His latest album, Risked It All, is a testament to that mindset—self-made, self-funded, and packed with standout collaborations that continue to raise the bar for LA’s underground scene.
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