How to Use Brand Strategy to Grow Market Share

This 90-minute workshop is designed for business owners and marketing leaders who want to turn economic uncertainty into a competitive advantage by using brand strategy to win over customers competitors are losing.

You’ll learn how to position your brand as the obvious choice in a market where attention is short, skepticism is high, and spending is cautious. Because the truth is: when others go quiet, it’s your time to stand out.

In this 90-minute workshop, you’ll walk away with:

✅ A clear understanding of how economic uncertainty shifts buyer behavior—and how to respond.

✅ Real-world examples of how strong brand positioning drives demand in a tight market.

✅ A strategy to identify what your competitors are doing wrong—and how to use that to your advantage

✅ Actions you can take immediately to show up stronger, spend smarter, and attract more loyal customers.

Whether your competitors are cutting ads, offering steep discounts, or simply going quiet, this workshop will show you how to step in, show up, and take their market share.

This workshop is perfect for you if:

• You’re tired of marketing that doesn’t convert and want to fix the message, not just the method.

• You want to position your brand as the go-to choice while competitors are pulling back.

• You’re committed to growing strategically, not reactively—even when the economy is uncertain.

What to Expect:

The first 45 minutes will be a high-impact presentation grounded in brand psychology, competitor analysis, and real-world tactics. The second 45 minutes will be open Q&A and live hot seat coaching.

This isn’t theoretical. It’s a practical session designed to help you walk away with next steps you can implement immediately.

Hosted by:

Jenavi Kasper, Brand Strategist & Marketing Consultant

I’m a brand strategist with 15+ years of experience helping businesses grow in uncertain markets. My clients have used these exact strategies to increase visibility, raise prices, and scale sustainably—even during downturns.

Also check out other Workshops in Avondale.