The Purpose of Giving: Insights from Giving USA

Join Purpose Possible for The Purpose of Giving, an insightful conversation on the state of philanthropy and what it means for mission-driven organizations.

Hosted at the historic Plaza Theatre, this free event will unpack the key findings from the Giving USA 2025 report—the most comprehensive and longest-running analysis of charitable giving in the United States. We will explore the latest data, shifts in donor behavior, and how nonprofit and philanthropic leaders can apply these insights to strengthen their strategies and impact.

The program will feature a panel discussion moderated by Laura Hennighausen, Purpose Possible’s Director of Strategic Philanthropy. Panelists include Laura MacDonald, Past Chair of the Giving USA Foundation and Founder of Benefactor Group; Atiba Mbiwan, Executive Director of the Zeist Foundation; Ashley Collier, Chief Development Officer for Boys & Girls Clubs of Metro Atlanta; and Rev. Tony Johns, Executive Director of Crossroads Atlanta.

Whether you’re a fundraiser, executive director, board member, or philanthropic advisor, this event offers timely insights to help you navigate today’s giving landscape with confidence.

Admission is free and open to all nonprofit and philanthropic professionals.

Learn more at

Here are a few key details:

• The Plaza Theater address is 1049 Ponce De Leon Ave NE, Atlanta
• Doors open at 9:30am
• Event time is 10:00am - 11:30am
• Parking is available in the lots directly in front of and behind the theater. Please do not scan the QR codes in the parking lot. Parking will be validated inside the venue—you will need your license plate number.
• Please check-in with our team when you arrive

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