Intro to UGC: Turn Your Content Into Cash
Learn how to get paid creating content, grow followers, Tools for success, Get comfortable going LIVE on TikTok and starting your own beauty brand!
This is an exciting time to get into UGC, user generated content! Especially because of the Holidays:) So many opportunities to collaborate with products and services for gifts and gatherings.
If you’ve wondered how you can partner with brands making authentic content reviews, this 1 hour workshop will help you get started with UGC whether your looking for part time or full time and receive FREE products.
We will cover everything you need to get started and skip learning curves!
Register now to lock in your seat
https://mailchi.mp/786bb59130ab/ugc-explained
Here’s a little more information on UGC and why they are looking for more Creators to work with!
🌱 1. What UGC Is and Why It’s Different
UGC (User-Generated Content) refers to videos, photos, reviews, or posts created by everyday people or small creators — not by big production teams or agencies.
It feels authentic, relatable, and unscripted, which is exactly what modern audiences trust.
Advertising agencies, on the other hand, traditionally create highly produced campaigns — polished, expensive, and brand-centric. That worked for decades, but today’s audiences are much more skeptical of traditional ads.
💡 2. Why Brands Prefer UGC Creators Now
a. Authenticity = Trust
Consumers, especially Gen Z and Millennials, trust people over companies.
UGC looks and feels real — it shows products in everyday life, not in a studio.
Authentic content drives higher engagement, more conversions, and builds community.
b. Cost Efficiency
Agencies charge tens of thousands (or more) for a campaign.
UGC creators often produce effective content for a fraction of the cost.
Brands can test multiple pieces of content quickly without a big budget commitment.
c. Speed and Flexibility
UGC can be created and launched within days — perfect for fast-moving social trends.
Traditional ad campaigns can take weeks or months to plan, shoot, and approve.
d. Platform Fit
TikTok, Reels, and Shorts favor native, casual, short-form content — exactly what UGC creators excel at.
Ads that look like traditional commercials often perform worse on these platforms.
e. Volume and Variety
Instead of one big ad campaign, brands can now have hundreds of micro-creatives from different UGC creators.
This allows them to test which styles, tones, or demographics perform best.
📈 3. How It Has Evolved Over Time
Pre-2010s Agency-driven TV, billboards, glossy ads “Brand speaks, audience listens.”
2010–2018 Influencer marketing boom Instagram sponsorships “Let’s pay big influencers to promote us.”
2019–Today Rise of UGC creators TikTok-style authentic videos “Real people create real impact.”
Now, brands realize micro and nano creators (500–50k followers) often outperform large influencers because they connect more genuinely with their communities.
🚀 4. Why UGC Is the Best Way Forward
Performance-driven → UGC ads consistently outperform traditional ads in click-through and conversion rates.
Scalable → Brands can source content from hundreds of creators at once.
Community-oriented → It turns customers into advocates, strengthening brand loyalty.
Algorithm-friendly → Social platforms prioritize content that keeps users engaged — UGC feels native, not like an interruption.
💬 In short:
Brands have shifted from "How can we sell?" to "How can we connect?"
UGC creators make that connection happen naturally, quickly, and authentically — and that’s why they’ve become the go-to choice over traditional agencies
Space Is limited so reserve your seat by filling out this registration link,
https://mailchi.mp/786bb59130ab/ugc-explained
Once you are confirmed you will be provided with the address in Alameda, located at Southshore.
Obas Media Agency is a Creator Coaching and Digital Marketing company empowering businesses and influencers to grow through strategic social media marketing. As an official TikTok LIVE Creator Partner, we specialize in helping creators go live with confidence, build authentic communities, and turn their content into income.
From content creation and strategy to campaign management and creator training, Obas Media bridges the gap between creativity and growth—helping brands and creators thrive in the digital age.
This UGC intro will help beginners understand what UGC (User-Generated Content) is, how brands use it, and how they can start creating content that gets them paid.
This is limited to the FIRST 25 ATTENDEES location in Alameda will be sent once you are confirmed.
* Bonus * Learn how to launch your own Custom Beauty Brand
Wed, November 5th from 7-8pm.
Register here:
https://mailchi.mp/786bb59130ab/ugc-explained
Portfolio Site: www.EdelithObas.com
Also check out other Workshops in Alameda.
