In this practical, demonstration-style course, you’ll learn how to build and manage paid Facebook advertising campaigns from scratch. The instructor will guide you through every step of the process, showing you how to set up campaigns, define target audiences, design creative ads, and optimise for better performance. You will watch a real-time demonstration of campaign creation in Facebook Ads Manager, providing you with a clear understanding of how to implement best practices.
You will gain valuable insights into Facebook’s powerful ad platform, including the ability to create campaigns for different objectives, such as brand awareness, lead generation, and sales conversions. You’ll also learn how to effectively utilise targeting options, craft compelling ad creatives, and manage budgets to ensure cost-effective advertising. Additionally, the course covers how to monitor and adjust campaigns using Facebook's performance metrics to achieve optimal results.
By the end of the course, you will be equipped with the skills and knowledge to confidently create, manage, and optimise paid Facebook Ad campaigns. Whether you’re new to Facebook advertising or simply want to improve your current campaigns, this course will provide the practical, hands-on experience you need to succeed.
This course runs for 1 session x 4 hours.
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