Click To Customer : Building A Smarter Marketing Journey

A practical, jargon-free session to help small businesses make their marketing channels work harder, not just for visibility, but for conversion and long-term customer loyalty. We'll focus on how social media, websites, and email marketing can (and should!) work together, and the importance of aligning them to a single goal: turning interest into income.

Key Learning Objectives:

-Understand how each digital marketing channel plays a unique role in your customer journey.
-Learn practical ways to increase your conversion rate (from followers to buyers).
-See how post-purchase engagement (emails, content, loyalty) fuels retention and repeat sales.
-Identify gaps in your current strategy and leave with clear next steps.

You may also like the following events from Enterprising Aberdeenshire:

• Next Tuesday, 27th May, 10:30 am, Business Blether : Westhill in Aberdeen
• Next Thursday, 29th May, 10:30 am, Make It Snappy - Simple Tips For Stand Out Pics in Huntly
• Next month, 5th June, 02:00 pm, Turning Your Craft Into A Product Range in Aberdeen