Brand Thinking: Strategy, Storytelling, and Visuals for Nonprofits

In today’s crowded nonprofit landscape, a bold and authentic brand isn’t optional—it’s the key to standing out, connecting with your audience, and driving meaningful change.

Join host and facilitator Anna Assenmacher of Aries Consulting for this interactive workshop designed to help nonprofit leaders, fundraisers, and consultants rethink how they tell their organizations’ stories and bring their brands to life.

This session features an engaging panel discussion and Q&A. You’ll walk away with actionable tools to:

• Design and execute a brand strategy that drives engagement and reflects your mission
• Create on-brand messaging and marketing collateral that feels authentic and compelling
• Hire and direct the right copywriters, designers, and photographers to elevate your brand story

Emilio Albertini – Principal, Emilio Albertini Photography - Emilio specializes in headshot and lifestyle photography that captures the real work behind the mission. His storytelling approach to images helps nonprofits communicate brand values through authentic, day-to-day moments that inspire connection.

Gordon Mayer – Principal, Gordon Mayer Communications - Gordon is an experienced writer and storyteller who helps nonprofits and mission-driven organizations translate complex stories into clear, impactful messages that resonate with the people who matter most.

Lidia Varesco Racoma – Brand Strategist & Marketing Designer - Founder of Lidia Varesco Design, Lidia partners with mission-focused organizations to build brand strategies and marketing design that drive awareness and action—from identity development to campaign execution.

Nonprofit leaders, communications professionals, development staff, board members, consultants, and anyone involved in shaping and sharing a nonprofit’s brand.

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