Create your social media strategy and content plan
Abby is a marketing and communications specialist with nearly a decade of experience delivering campaigns across digital and traditional platforms, as well as through events. Her experience includes with award-winning radio brands, social enterprise projects and the development of online financial education initiatives – including co-editing a financial literacy magazine for wāhine (women) and the creation of an online financial literacy program for rangatahi (teenagers).
Workshop overview:
Create a strategy and framework for maximising the impact of your social media activity.
Attendees will learn:
-The main characteristics of the various social media platforms ie; Facebook, Instagram, LinkedIn, etc.
-How to identify customer characteristics and match them to the most appropriate Social Media platform.
-How to create content that resonates with customers on specific platforms.
-How to use artificial intelligence tools to create, enhance and repurpose content.
-How often to post and how to schedule activity.
-How to use measurement tools to monitor performance, gain insights and tweak content.
-How and when to use social media paid advertising options.
-How to ensure your social media activity is consistent with and has a positive impact on your brand.
-What types of content are most popular at present.
This workshop will give you the tools to develop a strategy and activities that make the most of the time and money you devote to promoting your brand via social media.
Abby’s approach is practical, collaborative, and grounded in helping business owners use social media with purpose and clarity.
Date: 3 September 2025
Time:9am-1pm (4 hours)
Venue: Boon Collective
Cost: $400+GST (You may be eligible for RBP funding but you will have to register with them to find out.)
Register for RBP here:
https://web.regionalbusinesspartners.co.nz/business/
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