Coffee and Conversations

Pricing Strategies That Win on the Buy Side and the List Side

Today’s market isn’t defined just by square footage, finishes, or comps.
It’s shaped by pricing strategy, perception, and positioning—and how well agents understand value beyond the CMA.

Join us for a focused Coffee & Conversations discussion where we’ll break down:

• How to price homes strategically on both the buy side and the list side
• Key features and market factors to consider beyond a traditional CMA
• How emotion, scarcity, timing, and buyer psychology influence pricing
• Practical approaches for handling overpriced listings without burning relationships or time
• How to position pricing conversations with confidence and credibility

Whether you’re pricing your own listings or advising buyers in competitive situations, this conversation will give you insights you can apply immediately.

☕ Coffee, connection, and real conversations—all in one place.
🗓 February 12

And if you want to stay connected beyond the room, continue the conversation inside our Coffee & Conversations Facebook Group here:
👉 https://www.facebook.com/share/g/16xuDf4KdP/

Reserve your seat and join us.
We look forward to seeing you there.