Future of Search: Navigating AI, Shifting Platforms & Evolving Audiences

Search is no longer just about keywords and rankings. It’s about relevance, authority, and adaptability in an AI-driven world. As Google integrates AI Overviews, ChatGPT reshapes how users ask questions, and younger generations turn to TikTok, Instagram, and Reddit for answers, the rules of discovery are being rewritten. For marketers, this isn’t a disruption to fear; it’s actually an opportunity to lead.

In this session, we’ll explore how consumer search behavior is evolving across generations, how AI-powered search engines are rewriting the visibility playbook, and what marketers must do to stay ahead. You’ll learn how to measure success in a zero-click environment, why authenticity and content diversification are more critical than ever, and how to future-proof your strategy for a marketplace where AI citations, video storytelling, and trust-driven engagement drive brand discovery.

Come to network with and learn from leaders in the industry to understand where your audiences are searching tomorrow—and how to ensure they find you. This luncheon will give you the strategies, data, and inspiration to thrive in the next era of search.

11:30-12:00 pm: Networking

12:00 pm: Lunch served

12:00-1:00 pm: Presentation

David is a results-driven digital marketing leader with over 15 years of deep expertise in growth strategy, analytics, SEO, and paid media. He leads the high-performing digital marketing team supporting clients with full-funnel marketing solutions that drive measurable growth. David combines data analysis with creative execution to optimize performance across channels, including search, social, and programmatic. His focus is typically around building scalable strategies, improving ROI, and supporting complex digital transformations. With a passion for performance marketing and a sharp eye for analytics, David consistently helps our growing list of brands increase visibility, engagement, and revenue. Connect with him on LinkedIn.

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